December 3, 2009 In Tinsley Blog

33 Emerging Creative Minds You Need To Know

by Dorn Martell

I was fortunate to be featured in SOFI magazine’s “33 EMERGING CREATIVE MINDS YOU NEED TO KNOW”. The party was held at the Rooftop at RED on South Beach. My wife Adriana and I had a great time meeting some of Miami’s most creative designers, artists, writers and performance artists. I exhibited two new paintings, “Lucas’ Decision” (shown in featured picture) and “Christmas Eve” (an industrial snow scene). It was a beautiful Miami night with a full moon rising over the ocean and the people at SOFI South Of Fifth & The Islands did a wonderful job. The art vibe is in the air this week with Art Basel events every night. It’s great to see the creative side of Miami.

dornportraithorsm

November 9, 2009 In Tinsley Blog

There’s no app for this. Florida Keys campaign spoofs app-mania.

by Mark Slatko

“Real experiences are always worth more.” So goes the premise and promise behind our new ad campaign for The Florida Keys and Key West. Spoofing the omnipresent iPhone app spots with their endless variety of apps, we seized the opportunity to demonstrate how the beautiful, natural and personal moments in The Florida Keys can’t be digitized and stuffed into a handheld mobile device. Showing breathtaking footage throughout The Keys, the TV claims, “There’s no app for this…there’s no app for this…and there’s definitely no app for this” – the latter referring to one of the Florida Keys’ celebrated sunsets. The spot will launch on the web this month and segue into national media in January, reinforced by a national print campaign. We’re even launching a “No app” app to use on your actual iPhone. The Monroe County Tourist Development Council considered a couple of approaches for their winter season and determined that the “No app” concept was the most contemporary and thought provoking. Look for it online beginning next week.

October 29, 2009 In Tinsley Blog

NSU has most successful open house in its history.

by Dorn Martell

The results are in and it’s official. Nova Southeastern University’s campus-wide open house Oct. 23rd and 24th was a huge success. With 3,177 RSVPs and 2,148 attendees NSU broke previous records, driving more potential students to their Ft. Lauderdale/Davie campus than ever before. Nearly 300 people participated in the financial aid information sessions and over 600 people took campus tours. Online activity also exceeded expectations with over 4,000 click-throughs.
Our campaign strategy began with 2 weeks of new image advertising (Grad and Undergrad TV) followed by 3 weeks of new tactical advertising (Campus-Wide Open House and Financial Aid TV) supported by radio, internet and print advertising as well as social media. The success of this event proves that a consistent brand message delivered over multiple platforms is the most robust strategy for reaching potential students.

Check out some pics on Nova’s Official Facebook Page

October 26, 2009 In Tinsley Blog

Conde Nast Brings Titles to iPhone

by Gio Gutierrez

Mega publisher Conde Nast is now taking steps in embracing this digital age of ours with electronic versions of its most popular titles for the iPhone. The first magazine will be GQ this December priced at 2.99 vs the 4.99 cost of the printed edition. Important note is the fact that the iPhone version will include the same editorial ads as the dead-tree version which is important for advertisers along with rich media content at little-to-no-extra cost.

So me being a GQ reader (and other magazines), I would not pay 2.99 for a digital copy and I don’t think I’m alone on this. The iPhone screen is pretty tiny for a reading experience of long duration and not comfortable as opposed to some tablet/ebook. Even a bigger problem for myself is the price is just too much. I think the selling point for me personally would be .99 cents and this is how I feel about any magazine with ads that I’m subjected to read on the iPhone. I could just fire up Safari and see the same content for free on the publisher’s site. Regardless this is exciting news because it’s a sign of things to come. Newspapers and magazines have been suffering long enough and have been too slow adapting to the digital platform as most of us turn to the internet and other electronic services and devices to get our content. How much longer before we see every big print title in every digital format available to consumers?

How much would you pay for Conde Nast magazines on your iPhone?
View Results

October 12, 2009 In Tinsley Blog

Mobile Web Finally Easy Enough For Older Peeps

by Gio Gutierrez

Nielsen’s mobile web statics show that from July 08 to July 09, the demographic groups of 65+ showed the most usage growth. The least? 18-24 year olds, who are all up in this mobile usage already.

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Even our very own John Underwood jumped on the iPhone wagon this month:

It’s official. Today, I will retire my Blackberry and succumb to the iPhone phenomenon. I meet this day with mixed emotions but know that it’s something I must do. Any advice on a plan and/or options would be greatly appreciated. Thanks and wish me good luck in the next couple of weeks as I will suffer from BB withdrawal and iPhone ignorama.

Trepidatiously yours,
JU

P.S. I need an “iPhone Newbie Support Group”. Is there an app for that?
Sent via BlackBerry from T-Mobile