NSU has most successful open house in its history.
by Dorn Martell
The results are in and it’s official. Nova Southeastern University’s campus-wide open house Oct. 23rd and 24th was a huge success. With 3,177 RSVPs and 2,148 attendees NSU broke previous records, driving more potential students to their Ft. Lauderdale/Davie campus than ever before. Nearly 300 people participated in the financial aid information sessions and over 600 people took campus tours. Online activity also exceeded expectations with over 4,000 click-throughs.
Our campaign strategy began with 2 weeks of new image advertising (Grad and Undergrad TV) followed by 3 weeks of new tactical advertising (Campus-Wide Open House and Financial Aid TV) supported by radio, internet and print advertising as well as social media. The success of this event proves that a consistent brand message delivered over multiple platforms is the most robust strategy for reaching potential students.
Check out some pics on Nova’s Official Facebook Page