April 24, 2013 In Tinsley Blog

Hot Fishing Action in the Keys

By Dorn Martell

Did you ever notice how turned-on people get while fishing in The Florida Keys? It’s amazing how stimulating it can be to get down and dirty with a tarpon, a permit or even a marlin. Our new spot for The Florida Keys & Key West takes that notion and runs with it like a bonefish on a bender. “Fishing Action” captures a variety of fish species engaged in uncensored acts of leaping, biting, spinning and stripping reels. Our soundtrack is pure 70s funk and is reminiscent of certain films you may have seen or perhaps heard about. If you’re looking for some action, there’s no better place than The Florida Keys & Key West and if you like to watch, check out our new spot.

April 10, 2013 In Tinsley Blog

A Mattress Campaign That Won’t Put You To Sleep – New Spots For City Furniture.

By Dorn Martell

Starting today, City Furniture is launching a new campaign for their mattress gallery that consists of three thirty-second spots. The first spot, “Good Morning” uses the basic premise that every good morning begins with a good night’s sleep. The second spot, “Intimate Relationship” talks about all the moments in our lives that happen in our beds. And the third spot, “Why Buy at City” introduces City Furniture’s 120 day comfort guarantee and their specially trained Sleep Professionals. The overall tone of these spots is quiet and comforting and in the same style of our latest series of branding spots. With this campaign, we position City Furniture as the “nice guys” in the bedding business and create a point of difference between them and the high pressure/low honesty competitors that dominate the retail bedding industry.

April 2, 2013 In Tinsley Blog

Tinsley wins 11 Addys!

By Dorn Martell

The folks at Tinsley are happy to report another good year at the The American Advertising Federation’s Addy Awards. Tinsley took home a total of 10 Awards at the Miami Addys and 1 at the Regional competition. We won awards for:

The Florida Keys & Key West
Magazine: “Breakfast with Tiffany”
Newspaper: “Mayan Bad”
Advertising for the Arts and Sciences, Print Gold: “Art imitates Life”
Advertising for the Arts and Sciences, TV: “Another Masterpiece”
Elements of Advertising, Copywriting: “Top Gun Without the Boring Parts”
Music: “A little Color”
Integrated Campaign: Total Florida Keys & Key West campaign

City Furniture
Television Local Campaign: City Furniture Branding Campaign
Television Local Single Gold: Habitat

Rainforest Flow
Public Service: Stationery Design

City Furniture’s “Habitat” spot went on to regionals where it won a Silver.

Tinsley has won 53 Addys since 2011 including 19 Gold and a Best of Show. Thank you to our clients at the Florida Keys & Key West, City Furniture and Rainforest Flow. Thanks to our production partners at One World, Audacity and iThink. We look forward to working with all of you to create some of the best ads in the country.

March 13, 2013 In Tinsley Blog

New spot for art and culture in The Florida Keys

By Dorn Martell

Some places inspire creativity more than others and, in The Florida Keys & Key West, inspiration is all around. The Keys have hosted artists, writers, actors and every kind of creative character since the beginning. Our new TV spot for art and culture in The Keys paints the picture from Key Largo to Key West and everywhere in between with theatre, music, sculpture, painting and more. See for yourself how life imitates art in The Florida Keys.

January 9, 2013 In Tinsley Blog

Tinsley’s On Top

By John Underwood

Tinsley Advertising was recently voted among the top three ad agencies in South Florida by 6,400 readers of the Daily Business Review. But what do they know? Everything, apparently. DBR readers have themselves been recognized as some of the most well-read and influential business people in South Florida. Staying informed is part of their daily routine. We like that. So kudos to our colleagues at Zimmerman Advertising and Republica. And thanks to everyone who gave us the nod.