September 29, 2011 In Tinsley Blog

Tinsley and The Florida Keys & Key West Recognized for Outstanding Tourism Marketing

By Dorn Martell

We wouldn’t be lying if we said Henry Flagler hangs around our office. In fact we have a whole wall of “Henrys” and are pleased to announce that we just added three more to our collection.

Named for Henry Flagler, the Flagler Awards were established in 2000 to recognize outstanding tourism marketing in Florida and we are fortunate to have won every year since. In this year’s competition, we were finalists in four categories and won the top honor in three.

We won a Henry in the category of Resource/Promotional Material Consumer for our fabulous new LGBT Brochure, which compliments our Best of Show win at the Addys for our Gay and Lesbian marketing.

Our New York Transit poster campaign also won a Henry in the Out-Of-Home category for these memorable pieces: “You’re not a sardine, get out of this tin can”,
“Please step to the end of the line” and “Call in and say you caught something”.

For Print Advertising we won a Henry for these ads:
(For our fishermen) “Big eyes, full lips, drives men crazy. Angelina is that you?”
and “More fans than all of Facebook” (promoting our amazing reefs).

We also won Silver for our Direct Marketing pieces: “The Earth is your Recreational Vehicle”, and “There’s nothing like the end of the road to turn you around.”

We thank the Monroe County Tourist Development Council and its Director Harold Wheeler, for being great clients and allowing us to do the best tourism advertising around.

We’d also like to thank old Henry Flagler for building the railroad that connected the Keys to mainland America and brought paradise a little closer to home.

flaglers2011

September 12, 2011 In Tinsley Blog

The 2011 Fall Television New Show Preview

By Scott Sussman

As the summer comes to a close that can only mean that school is back in session and the fall television season is upon us. A few themes seem to be taking hold as in most years. Retro is definitely in (for now) and reality television has found its place in the American viewing landscape.

NBC
NBC has a new owner and a lot of ground to make-up. They will be coming to market with at least a dozen new shows for the fall. Having taken a look at a preview of some of these shows, NBC will need to head back to the drawing board. Most of the dozen or so new shows do not look promising. Whitney appears to be the only winner in the Peacocks stable. Working off the strength of Mad Men, NBC brings us one of the new retro shows, The Playboy Club. It does not have the depth of Mad Men. Steve Carell leaves The Office for greener pastures (we’ve seen this before) and James Spader is now the boss at Dunder-Mifflin. The show is depending on a line-up of special guest stars to keep this franchise moving forward.

CBS
CBS has only five new shows this fall and a couple of them look like winners. 2 Broke Girls, a comedy that looks promising and will air on Monday nights at 8:30PM , a great spot for a comedy. How to be a Gentleman starring Kevin Dillon of Entourage has an outside chance. The rest of CBS’s offerings are dramas. Person of Interest from J.J Abrams is a cross between The Mentalist and CSI. A Gifted Man and Unforgettable are dramas that have a paranormal skew to them. On everyone’s mind at CBS is how Ashton Kutcher is going to do as Charlie Sheen’s replacement on Two and Half Men.

ABC
ABC has a few potential hits. Apt. 23 is an off-beat, comedy that deals with a psycho New York roommate. Another unusual twist in this show is James Van Der Beek (Dawson’s Creek) plays himself. Man Up is another comedy focusing on three men and how their lives are interrelated. Charlie’s Angels is back and this time set in Miami. I wouldn’t bet the farm on this being a winner. Pan Am another retro 60’s offering will have a tough time keeping the story line fresh. Watch the first few episodes, because it might not be around long.

September 7, 2011 In Tinsley Blog

Tinsley Selected as Agency of Record by The Florida Keys & Key West. Again!

By Dorn Martell

26 years ago, Crockett and Tubbs were prowling the streets of Miami in a Ferrari. Ronald Reagan was urging Gorbachev to tear down the Berlin Wall. Parachute pants were the rage and Tinsley Advertising was celebrating a new account win: The Florida Keys & Key West.

Now, the only thing remaining from that indelible period in time is our relationship with The Florida Keys.

Last week, Monroe County’s Board of County Commissioners voted unanimously to approve Tinsley Advertising as the Agency of Record for The Florida Keys & Key West, again. This follows a similar vote by the Tourist Development Council who reviewed a total of five Agencies.

“Tinsley showed a level of understanding of The Keys and a breadth of work that the other agencies didn’t come close to,” said Rita Irwin, Chairman of the Monroe County TDC.

The 50-minute presentation included everything from an innovative “Station Domination” program for New York commuters to behavioral and contextual marketing on Pandora and Facebook. We also proposed a voluntourism campaign that will encourage visitors to donate a small portion of their vacation to help Florida Keys causes. And of course, we showed some cool new TV concepts for Key Largo, Islamorada, Marathon, Big Pine and the Lower Keys, as well as, new water sports and art spots for Key West.

Our 26-year relationship with The Keys has allowed us to do some of the best work in the travel and tourism industry. We have been honored by The Travel Industry of America, Visit Florida’s Flagler Awards, and the Addys, where The Keys won 30 awards in 2011 including “Best of Show.”

We are so happy to have such a wonderful client as The Florida Keys & Key West. It is a partnership that continues to produce great work and the highest daily room rate in the state.

Thank you Monroe County from everyone at Tinsley!

May 17, 2011 In Tinsley Blog

Tinsley Wins At Regional Addy Awards

By Dorn Martell

Tinsley and The Monroe County Tourist Development Council (The Florida Keys & Key West) were honored to receive FOUR Addy awards at the District Four, American Advertising Federation Awards. This is in addition to the 30 Addys and 14 Golds we received at the Miami Addys including Best of Show for Television. Our regional GOLD ADDY winners are as follows: “Out before it was in” (TV for Key West), “Men Overboard” (print ad), and “Big eyes, full lips drives men crazy. Angelina is that you?” (print ad). We also won a Silver Addy for “A whole new kind of cruising.” (print ad).

This has been a great year for us at the award shows, especially The Education Advertising Awards, The Miami Addys and The District Four Addys. We really appreciate the collaboration between Tinsley and all our clients that has allowed us to produce award-winning advertising over multiple platforms.