By Dorn Martell
What is the benefit of protecting the environment and encouraging sustainable tourism? That question is answered in a new TV spot for The Florida Keys & Key West. This new commercial was filmed throughout The Keys in amazing natural places like John Pennekamp State Park (the first underwater State Park in the United States), Everglades National Park and the National Key Deer Refuge. We filmed wildlife like Roseate Spoonbills, Ibis, Dolphins and of course the endangered Key Deer. We also captured imagery of the incredible diversity of marine species in The Florida Keys National Marine Sanctuary, a 2,800 square mile sanctuary that protects North America’s only living coral reef. Our message is simple, if you leave the world better than you found it, you will be better for it. This spot will run in conjunction with several print and digital messages that promote environmental consciousness and sustainability. So please, be green when you visit The Keys and if you want to get involved go to http://www.keysvoluntourism.com to find out how you can help the environment while visiting The Florida Keys.