New Campaign Makes Waves for the Fort Lauderdale International Boat Show

By Dorn Martell

When I was I kid, I had a globe in my room. I would trace my finger across the oceans and waterways pretending that I was sailing around the world. Our ad “Dream Big” tapped into the spirit that made us fall in love with boating to attract a new class of potential boat owners. The 58th Fort Lauderdale International Boat Show ended Sunday and it appears to have been a huge success.

“It’s the best that we’ve seen,” said Brian Hermann, who represents Clearwater-based MarineMax, the nation’s largest recreational boat and yacht retailer. “There’s a considerable number of buyers coming through here.”

Our strategy was to attract a more sophisticated audience with non-traditional ads, in order to bring more serious buyers to the show.

“I think we had more qualified buyers and less tire kickers.” said Chris Flounders of Marine Connection.

We know our messaging had a direct impact on attendance based on metrics. For example; our TV spot led visitors to a micro-site where they could win a chance for a VIP Experience enabling us to track them and capture leads.

“While attendance figures are still being calculated, we have received overwhelmingly positive feedback from exhibitors who have been reporting boat sales, leads and more qualified buyers than ever before,” said Mary Bender, vice president of marketing for Informa Exhibitions, the boat show’s producer.

“We are one” campaign brings visitors back to the Florida Keys

By Dorn Martell

A month ago we were dealing with the arrival of Hurricane Irma and now we are welcoming the arrival of visitors to The Florida Keys & Key West. We have received an outpouring of positive feedback for our new “We are one” television commercial as well as our radio campaign for the entire Florida Keys.

Hotels are filling up as soon as they come back online and we have seen our “We are one” message go viral on social media as well as in real life.

Though some areas in the Keys will take some time to get back to normal, the rate of recovery has been impressive. The resilience of the natural world can be seen in the green sprouts of the mangrove and buttonwood trees and the tenacity of the Keys people is visible everywhere you look. Come on down and see for yourself!

Tinsley Launches Post Irma Campaign for The Florida Keys

By Dorn Martell

As of today, The Florida Keys & Key West are open for business. It seems like it was only yesterday that the world was watching Category 4 Hurricane Irma bear down on the southern coast of Florida. It was a huge scare for all of us and our hearts go out to those who were affected by Irma (and Maria as well) but we’re doing our best to try and put this behind us and get back to business.

Our campaign will run on all media platforms, television, radio, newspaper, digital and on social media.

Our strategy is simple:  we will celebrate the resilience of the community, our connection to the natural world and our spirit of optimism. Things are getting better in the Florida Keys & Key West every day, and it is vitally important that visitors return to protect local jobs and support the economy of The Keys.

You will still find evidence of Irma through the Middle and Lower Keys, but hotels and restaurants are re-opening. The reefs are healthy and the shifting sands have uncovered previously unseen treasures. The tarpon are going crazy in the backcountry and boats full of Mahi are returning to port every day. The people of The Keys are strong, they are bouncing back and they can’t wait to see you again! If you would like to help, go to www.keysrecovery.org.

Tinsley Launches New Environmental Initiative for The Florida Keys & Key West

By Dorn Martell

What is the benefit of protecting the environment and encouraging sustainable tourism? That question is answered in a new TV spot for The Florida Keys & Key West. This new commercial was filmed throughout The Keys in amazing natural places like John Pennekamp State Park (the first underwater State Park in the United States), Everglades National Park and the National Key Deer Refuge. We filmed wildlife like Roseate Spoonbills, Ibis, Dolphins and of course the endangered Key Deer. We also captured imagery of the incredible diversity of marine species in The Florida Keys National Marine Sanctuary, a 2,800 square mile sanctuary that protects North America’s only living coral reef. Our message is simple, if you leave the world better than you found it, you will be better for it. This spot will run in conjunction with several print and digital messages that promote environmental consciousness and sustainability. So please, be green when you visit The Keys and if you want to get involved go to http://www.keysvoluntourism.com to find out how you can help the environment while visiting The Florida Keys.

Tinsley Wins 5 Awards in Healthcare Marketing for its Holy Cross Hospital Campaign

By Rick Balter

Tinsley Advertising is happy to report that our work for Holy Cross Hospital in Fort Lauderdale has earned five (5) awards at the recent 34th Annual Healthcare Advertising Awards. These awards are sponsored by Healthcare Marketing and recognized as the largest & most widely respected healthcare advertising awards.

Tinsley was awarded two (2) Gold and three (3) Silver awards for its work from a national panel of judges who recognize entries that exemplify exceptional quality, creativity and message effectiveness.

According to Christine Walker, Holy Cross Hospital’s Director of Marketing, Public Relations and Business Development, “We were confident that Tinsley understood who Holy Cross was and would faithfully tell the story of what sets Holy Cross apart from other health care providers in our market. We congratulate them for the Healthcare Marketing’s acknowledgement of their efforts on our behalf.”

Garnering Gold awards was our thirty-second “What we believe” TV commercial (a manifestation of Holy Cross’ core values to honor the sacredness and dignity of every person and the belief that the power to heal is a gift) and the Holy Cross Jim Moran Heart and Vascular Center newspaper campaign, “It takes heart to heal one.”

Three (3) Silver awards were also awarded for our Holy Cross Hospital Branding Campaign composed of total advertising including both :30 TV commercials, the “We’re with you for life” online campaign supporting Holy Cross’s Womens’ Services, and, the single magazine ad, “For joint replacements, we have plenty of legs to stand on”, to promote Holy Cross’ Orthopedic Institute.

Tinsley continues extending Holy Cross’s Branding Campaign

By Rick Balter

Building on Holy Cross Hospital’s branding campaign launched last year with two new commercials (“Holy Cross “More Than Medicine” and “What we believe”) with faith and compassion as the central themes, Tinsley has now released four (4) supporting campaigns for tactical programs.

Leading the way is a comprehensive program to build awareness and utilization of all of Holy Cross’ Women’s Services. This program has been supported with a microsite, digital ads and a print ad designed to drive readers to direct links to learn about all of the services offered for women, to sign-up for Holy Cross’ customized electronic newsletter and even schedule an appointment.

Recently launched, the microsite has brought thousands of new visitors to Holy Cross’ website. Additionally, new print ads are rolling out during 1st quarter 2017 in support of Holy Cross’s Cardiovascular and Orthopedics programs as well as the Phil Smith Neuroscience Institute.

While all of these ads have been created to educate the community, they do it while continuing to support the branding campaign’s message that we are more than just good medicine and state-of-the-art technology. We are a group of caring healthcare professionals who help alleviate fear and give dignity to every patient we serve.

300x250

728x90

160x600

Tinsley Launches Viceroy Collection for City Furniture

By Dorn Martell

Our new spot just broke in Miami targeting the ubiquitous urban condo dweller. The condo market has grown exponentially over the last several years and our new commercial uses a smooth EDM vibe and contemporary styling to sell City Furniture’s Viceroy Collection. Viceroy is a collection of pieces offering clean minimalist designs that fit in perfectly with today’s “downtown” scene. This spot is part of a four year re-branding effort that has been very successful. In a marketplace where sales at most home furnishing stores have remained flat, City Furniture has enjoyed double digit increases in same-store sales. Our efforts have also transformed the brand image from a “local” furniture store (formerly Waterbed City) to a national level and “higher end customers” are now flocking to more expensive brands like Bernhardt. Our campaign has won awards and driven sales – the ultimate test of a campaign’s performance.

Tinsley wins again for The Florida Keys!

By John Underwood

At the 49th Annual Governor’s Conference on Tourism in Orlando, Tinsley received five Flagler awards for our creative work done to promote our partner, The Florida Keys & Key West. The annual Flagler Awards are named after developer and railroad pioneer Henry Flagler, and were established by Visit Florida in 2000 to recognize excellence in the Florida tourism marketing industry.

We won the Henry for our Direct Marketing efforts that was an electronic campaign targeting New Yorkers to come in the Fall. We also won four more Flagler awards in the following categories: Radio Advertising, Television Advertising, Mobile Marketing and Print Advertising.

“Tinsley and The Florida Keys & Key West have consistently won Henrys and multiple finalist awards each year since the inception of the competition 16 years ago,” said The Monroe County TDC Director, Harold Wheeler. Our marketing programs continue to be recognized as among the best in Florida, but even more important is the effectiveness in developing sustainable tourism for the Keys.”

Tinsley has also been named the official Agency of Record for The Florida Keys & Key West after an RFP and Creative presentation over the summer. Tinsley was honored to be retained by the Keys, an account Tinsley has grown since winning it in 1986. We continue to be proud of our partnership with The Florida Keys & Key West and the many successes we have shared-together.

Pictured from left to right: Ashley Miller, Senior AE; John Underwood CMO, Harold Wheeler, Monroe County TDC Marketing Director; Jessica Bennet, Monroe County TDC Research Director and; Eric Gitlin, Vice President, Associate Media Director.

Pictured from left to right: Ashley Miller, Senior AE; John Underwood CMO, Harold Wheeler, Monroe County TDC Marketing Director; Jessica Bennet, Monroe County TDC Research Director and; Eric Gitlin, Vice President, Associate Media Director.

Tinsley Launches New Campaign For Holy Cross

By Dorn Martell

In two new commercials for Holy Cross Hospital “More than medicine” and “What we believe” faith and compassionate care are central themes. “More than medicine” opens on sunlight beaming through the trees transitioning to a beautiful baby’s bright blue eyes. The viewer is then shown patients with medical problems and positive outcomes. The voice over says “Some say the time of miracles has passed, but we see miracles around us, every day.” This emotional spot is based on the mission of Holy Cross to be a transforming and healing presence within our communities.

The second commercial, “What we believe”, is also a manifestation of Holy Cross’ core values to honor the sacredness and dignity of every person and the belief that the power to heal is a gift. The commercials were shot all over Holy Cross’ Fort Lauderdale campus, from the Main Hospital, to the HealthPlex, Dorothy Mangurian Comprehensive Women’s Center to the Jim Moran Heart and Vascular Center. The goal with these new spots is to raise awareness of Holy Cross by letting the community know that we are more than just good medicine and state-of-the-art technology. We are a group of caring health professionals who help alleviate fear and give dignity to every patient we serve.

“These spots really capture the soul of Holy Cross” said Sister Rita Lavasseur, VP of Sponsorship and Mission.
“We are getting a great response from the community and our associates as well”, said Christine Walker, Director of Marketing, Public Relations and Business Development.

This was a great opportunity to strike an emotional chord with the community. Not many people know the Holy Cross story well and we at Tinsley are proud to be able to tell it. The commercials will run through April throughout Broward County and parts of Palm Beach County.

 

Sandy Tinsley recognized for major contributions to The Florida Keys & Key West

By John Underwood

Our very own CEO, Sandy Tinsley, was just recognized for her contributions to The Florida Keys tourism Industry by The Lodging Association of The Florida Keys & Key West on Friday night, at their annual awards banquet at the Pier House in Key West.

By unanimous vote, Sandy received the Margo Golan Community Service Award that recognizes leaders in the tourism industry who have made substantial contributions in the community. The recipients of this award have had a long-lasting, beneficial impact on The Florida Keys and are recognized for engaging in business or public affairs honestly and setting examples for others. Not only in tourism, but for making contributions that will be remembered and become a part of the history of the Keys.

Tinsley Advertising was awarded The Florida Keys & Key West tourism account for the Monroe County Tourist Development Council in 1986 and has maintained it for 30 years. Through recessions, storms and national disasters, the relationship has remained strong with successful marketing efforts that have not only yielded both the highest occupancy and average daily rates in the state, but also the top 10 in the country. Our campaigns have been recognized with numerous awards by travel industry leaders throughout the country. They have also been cited as successful tourism marketing case studies.

We are all very proud of Sandy, her leadership and our long-standing relationship with The Florida Keys & Key West.

The Lodging Association of The Florida Keys & Key West is the trade organization that represents the interests of the lodging industry in The Florida Keys. They represent more than 80% of all licensed lodging units throughout Key West and the rest of The Florida Keys. The membership primarily consists of Monroe County’s travel and tourism influencers including lodging owners and general managers throughout the destination.