New spot for Weddings and Honeymoons in the Florida Keys

By Dorn Martell

“The most important promise” is the name of our latest spot for the Florida Keys and Key West. We featured wedding venues from Key Largo to Key West that included lavish resort style weddings, intimate gatherings with a few friends on the pier and even a group of intrepid revelers gathered on a tiny island. The beautiful thing about romance in the Keys is that it is a place where you can fall in love, get engaged, get married, honeymoon or even renew your vows. So the Florida Keys become a life-long focal point for your relationship and the promise to return is the most important promise you’ll ever make to each other.

Tinsley and City Furniture Introduce Bernhardt

By Dorn Martell

Two new commercials were unveiled this week introducing the arrival of the Bernhardt line of furniture at City Furniture. The Bernhardt line is inspired by timeless style and enduring quality. Tinsley found inspiration in the detail and design of these new pieces and shot our new spots on location in amazing homes in the Miami area. Our first spot, “Classic”, speaks to the power of classic design and its ability to stand the test of time. The second spot, “Understatement”, highlights the fact that elegance comes from simplicity. These spots will run in conjunction with our new branding campaign for City which has been stimulating sales and elevating the perception of the City Furniture brand overall throughout the South Florida market. “We really believe that home furnishings is at a nexus in the history of the industry and we think there are possibilities to do things that have never been done before.” said Alex Bernhardt Jr., President and CEO of Bernhardt. We couldn’t agree more.

Hot Fishing Action in the Keys

By Dorn Martell

Did you ever notice how turned-on people get while fishing in The Florida Keys? It’s amazing how stimulating it can be to get down and dirty with a tarpon, a permit or even a marlin. Our new spot for The Florida Keys & Key West takes that notion and runs with it like a bonefish on a bender. “Fishing Action” captures a variety of fish species engaged in uncensored acts of leaping, biting, spinning and stripping reels. Our soundtrack is pure 70s funk and is reminiscent of certain films you may have seen or perhaps heard about. If you’re looking for some action, there’s no better place than The Florida Keys & Key West and if you like to watch, check out our new spot.

A Mattress Campaign That Won’t Put You To Sleep – New Spots For City Furniture.

By Dorn Martell

Starting today, City Furniture is launching a new campaign for their mattress gallery that consists of three thirty-second spots. The first spot, “Good Morning” uses the basic premise that every good morning begins with a good night’s sleep. The second spot, “Intimate Relationship” talks about all the moments in our lives that happen in our beds. And the third spot, “Why Buy at City” introduces City Furniture’s 120 day comfort guarantee and their specially trained Sleep Professionals. The overall tone of these spots is quiet and comforting and in the same style of our latest series of branding spots. With this campaign, we position City Furniture as the “nice guys” in the bedding business and create a point of difference between them and the high pressure/low honesty competitors that dominate the retail bedding industry.

Tinsley wins 11 Addys!

By Dorn Martell

The folks at Tinsley are happy to report another good year at the The American Advertising Federation’s Addy Awards. Tinsley took home a total of 10 Awards at the Miami Addys and 1 at the Regional competition. We won awards for:

The Florida Keys & Key West
Magazine: “Breakfast with Tiffany”
Newspaper: “Mayan Bad”
Advertising for the Arts and Sciences, Print Gold: “Art imitates Life”
Advertising for the Arts and Sciences, TV: “Another Masterpiece”
Elements of Advertising, Copywriting: “Top Gun Without the Boring Parts”
Music: “A little Color”
Integrated Campaign: Total Florida Keys & Key West campaign

City Furniture
Television Local Campaign: City Furniture Branding Campaign
Television Local Single Gold: Habitat

Rainforest Flow
Public Service: Stationery Design

City Furniture’s “Habitat” spot went on to regionals where it won a Silver.

Tinsley has won 53 Addys since 2011 including 19 Gold and a Best of Show. Thank you to our clients at the Florida Keys & Key West, City Furniture and Rainforest Flow. Thanks to our production partners at One World, Audacity and iThink. We look forward to working with all of you to create some of the best ads in the country.

New spot for art and culture in The Florida Keys

By Dorn Martell

Some places inspire creativity more than others and, in The Florida Keys & Key West, inspiration is all around. The Keys have hosted artists, writers, actors and every kind of creative character since the beginning. Our new TV spot for art and culture in The Keys paints the picture from Key Largo to Key West and everywhere in between with theatre, music, sculpture, painting and more. See for yourself how life imitates art in The Florida Keys.

Tinsley’s On Top

By John Underwood

Tinsley Advertising was recently voted among the top three ad agencies in South Florida by 6,400 readers of the Daily Business Review. But what do they know? Everything, apparently. DBR readers have themselves been recognized as some of the most well-read and influential business people in South Florida. Staying informed is part of their daily routine. We like that. So kudos to our colleagues at Zimmerman Advertising and Republica. And thanks to everyone who gave us the nod.

Digital vs. Traditional

By Dorn Martell

I think it’s time to put the Digital vs. Traditional debate to bed once and for all. Today there is much hype surrounding anything with a digital label, but I think its time has passed and it is as silly as putting “.com” in your company name or hanging a sign that says COLOR TV outside your hotel. Truth is everything we do now is digital – even traditional media. Printing is done on digital presses, radio is sent as WAV or Mp3 files and almost all moving images are captured and finished in a digital format. Digital is nothing more than a delivery system for ideas. And good ideas are still rare in any format.

The picture is still worth a thousand words and maybe more than a couple million pixels. More photos are being taken and distributed through digital channels than ever before. But the ones that resonate have a special quality: beauty, timeliness, humor, emotion. These are the same qualities that artists have tried to deliver since the beginning of time and the rules haven’t changed. There is a huge argument in the digital world that consumers don’t care about quality images due to social media and consumer generated content. Well, I thought the Dominos experiment of using “Non-professional” photography for their pizza was a disaster. The pizza wasn’t enhanced – it looked like dog barf.

Branded content and native ads in the digital space are also really nothing new, they’re just in a digital format. “The King Biscuit Flour Hour” was an awesome venue to hear bands like Deep Purple or Uriah Heep back in the 70’s. It was following a branded content format that had been around since the beginning of broadcast. Target has done some cool branded content on-line that allows you to buy merchandise featured in it’s episodes. That’s branded content meets product placement; nice, but only as good as the content is watchable. “Native ad” is the new digital buzzword for advertorials…sorry, that’s all it is. Pay for an ad and we’ll write an article. Quid Pro Quo pure and simple. Whether it’s Art in America offering to review your gallery show if you buy a full page ad or Buzz Feed or Mashable inserting paid content into a seemingly organic newsfeed. It really is the exact same thing. Some advertorials are good and engaging and some are so obviously one-sided and self-serving that they lack legitimacy.

Our philosophy is that ideas should be generated in a technology neutral setting. The concept may end up as a TV spot, a viral video, pre-roll or a banner. The idea may be a great poster in Penn Station in NY. Or we may deliver a web banner to a northern market that is triggered as the temperature dips below a certain threshold. We’ll use social media to support our brands but we also advise our clients that there are risks and rewards for engaging in public dialogue with their customers and to manage their expectations about building brands using one leg of the stool.

So are we a digital agency? Of course. But we won’t hang it on our shingle any more than we will put “Air conditioning” as part of our list of attributes. It should be assumed…no?

City Furniture Goes Green

By Dorn Martell

Where does our home end and the rest of the world begin? That’s the question that is answered by our new spot for City Furniture. Our goal was to tell the world how City Furniture is committed to sustainability in the way they gather raw materials. For example, doing business with companies that plant two trees for every tree that is harvested. Or how their couches with biodegradable soy instead of petroleum based products that will remain in landfills for hundreds of years.

Our new spot highlights an emotional connection between homes, families and the world we live in. Giving City Furniture a point-of-difference in a world of mass-produced furniture and irritating advertising.

 

More New Spots for City Furniture

By Dorn Martell

Can furniture be a part of your family and a memorable part of your life?

That’s the theme of our new spot for City Furniture called “Build a Life”.

This spot is built around the premise that it’s not too much to ask for your kids’ bedroom furniture to survive childhood or for a couch to last long enough to go out of style. In this spot we talk about quality and value and remind viewers that some of the most memorable moments in life took place in Dad’s favorite chair, jumping on your bed or with your family gathered around the dining room table.

Our strategy of “humanizing” City Furniture is really beginning to get noticed throughout their Florida markets and we’ve received many compliments on the transformation of this local icon. More new spots to come. Stay tuned.