Advertisers Happy With Results of Apple’s iAd Program

by Gio Gutierrez Advertisers are pleased with iAd's performance, noting the level of engagement for users and their willingness to revisit ads multiple times, aiding in brand awareness. Rob Master, the North American media director for Unilever, which put out one of the first iAds for its

HUGE Tech News

by Gio Gutierrez It's no longer illegal under the DMCA to jailbreak your iPhone or bypass a DVD's CSS in order to obtain fair use footage for educational purposes or criticism. These are the new rules that were handed down moments ago by the U.S. Copyright

The Florida Keys & Key West remains “Unaffected”

by Uly Busch The Florida Keys and Key West has launched a new TV spot aimed at allaying visitors concerns about the oil spill in the Gulf. The spot was created by Tinsley Advertising in Miami and shows the clear, pristine waters and laid-back atmosphere the

Ads on iPad Perform Six Times Better Than on Desktop

by Gio Gutierrez A recent study of rich media ads from textPlus, pointRoll and AdMarvel found, in the first four weeks of the iPad's release, ad interaction times were 30 seconds, ad interaction rates range from .9 to 1/5% (6X higher than desktop ads) and 67%

Confrontainment, Conflict and Anti-Social Media.

By Dorn Martell It's an epidemic. From the howling of radio hosts and talking heads to the heckling of the President, our entertainment and dialogue has somehow degenerated into an ugly, counterproductive, screaming match. Reality TV like Big Brother, America's Next Top Model, The Surreal Life, The

Apple’s iAd Mobile Advertising

by Gio Gutierrez Apple is set to deliver a mobile ad platform by the name if iAd to one billion devices (iPhones, iPads and iPod touches). This ad platform isn't just banners and text links. It is robust brand advertising that is as fully functional as

Digital Detritus

by Dorn Martell We have a room at our agency filled with fairly new, obsolete electronic devices. It seems that we live in an age of almost immediate obsolescence. There are monitors that cost more to ship than they are worth. Printers that are cheaper to