Conde Nast Brings Titles to iPhone

by Gio Gutierrez Mega publisher Conde Nast is now taking steps in embracing this digital age of ours with electronic versions of its most popular titles for the iPhone. The first magazine will be GQ this December priced at 2.99 vs the 4.99 cost of the

Mobile Web Finally Easy Enough For Older Peeps

by Gio Gutierrez Nielsen's mobile web statics show that from July 08 to July 09, the demographic groups of 65+ showed the most usage growth. The least? 18-24 year olds, who are all up in this mobile usage already. Even our very own John Underwood jumped on

New TV Spots for Nova Southeastern University

Tinsley Advertising has just launched a new series of TV commercials for Nova Southeastern University, harnessing the agency's powerful "Do what you want to do, be what you want to be" anthem with testimonials from real NSU students who are truly doing what they want

Keys Continue to Lead in State Tourism Performance Indicators

by John Underwood For the fourth consecutive month, the Florida Keys & Key West led all Florida destinations in lodging occupancy and average daily rate, according to data released Wednesday by Smith Travel Research. Keys occupancy was 68 percent and ADR was $141.46 for August. Number two was

The End of Cold Calling

by Mark Slatko I'm posting this article by Tim Williams on the death of cold calling, written a year ago. It's a great article and has never been more relevant (he also wrote an article called "Evolve or die"). Interesting to note that his "multi-dimensional publicity

True Blood Marketing

by Gio Gutierrez HBO has set up many clever marketing angles for True Blood, and now that the show is such a hit, HBO is making a "real" version of the blood-substitute drink. It is designed to look like the beverage from the movie but tastes

Flagler Awards 2009

by John Underwood The Agency walked away tonight with three (3) Flagler Awards at the annual Governor's Conference on Tourism held at The Fountainbleu Hotel. We were actually finalists in four categories and won the three below: Radio: Tropical Storm Fay TV: Go Green Multicultural: The

66% of companies are Using Social Media in 2009

Nearly two out of three companies are Using Social Media in 2009. As marketers embrace new media platforms, social media and viral videos have seen the largest jump in ranking, according to a survey done by the ANA (Association of National Advertisers), BtoB Magazine and in

YouTube Viral Videos Are Great For Advertising

by Gio Gutierrez In a blog post today, YouTube presents a case study on Jill Peterson and Kevin Heinz's wedding party. The video (see below), set to R&B star Chris Brown's hypnotic dance jam "Forever," became an overnight sensation, gaining more than 10 million views on