New TV Spots for Nova Southeastern University

Tinsley Advertising has just launched a new series of TV commercials for Nova Southeastern University, harnessing the agency's powerful "Do what you want to do, be what you want to be" anthem with testimonials from real NSU students who are truly doing what they want

Keys Continue to Lead in State Tourism Performance Indicators

by John Underwood For the fourth consecutive month, the Florida Keys & Key West led all Florida destinations in lodging occupancy and average daily rate, according to data released Wednesday by Smith Travel Research. Keys occupancy was 68 percent and ADR was $141.46 for August. Number two was

The End of Cold Calling

by Mark Slatko I'm posting this article by Tim Williams on the death of cold calling, written a year ago. It's a great article and has never been more relevant (he also wrote an article called "Evolve or die"). Interesting to note that his "multi-dimensional publicity

True Blood Marketing

by Gio Gutierrez HBO has set up many clever marketing angles for True Blood, and now that the show is such a hit, HBO is making a "real" version of the blood-substitute drink. It is designed to look like the beverage from the movie but tastes

Flagler Awards 2009

by John Underwood The Agency walked away tonight with three (3) Flagler Awards at the annual Governor's Conference on Tourism held at The Fountainbleu Hotel. We were actually finalists in four categories and won the three below: Radio: Tropical Storm Fay TV: Go Green Multicultural: The

66% of companies are Using Social Media in 2009

Nearly two out of three companies are Using Social Media in 2009. As marketers embrace new media platforms, social media and viral videos have seen the largest jump in ranking, according to a survey done by the ANA (Association of National Advertisers), BtoB Magazine and in

YouTube Viral Videos Are Great For Advertising

by Gio Gutierrez In a blog post today, YouTube presents a case study on Jill Peterson and Kevin Heinz's wedding party. The video (see below), set to R&B star Chris Brown's hypnotic dance jam "Forever," became an overnight sensation, gaining more than 10 million views on

Fortune 100 CEO’s and Social Media

by Gio Gutierrez UberCEO recently did a study with the headline "It's Official: Fortune 100 CEOs Are Social Media Slackers." It goes on to analyze the social-media habits of CEOs at large companies and concluded, shockingly, that they don't use social media much. They looked at

Tinsley Creates New Keys Co-op Website

By ROB BUSWEILER Free Press Staff Cooperative advertising with the Monroe County Tourist Development Council has been made a little bit easier. TDC officials met with members of the Middle and Lower Keys District Advisory Council on Tuesday and Wednesday this week to unveil the new Web