December 20, 2017 In Other

The Story of Your Life Begins in Key West

By Dorn Martell

In a new video for Key West, the viewer is asked a simple question: “If you were to read the story of your life, would it move you?”. Makes you think, doesn’t it? Have you lived life to the fullest, taken chances, and chased your dreams? Luxury travel today is all about collecting experiences and in this new video, we explore everything from historical Old Town and it’s artistic treasures, to the magical world below the sea on North America’s only living coral reef. In Key West, you can experience innovative cuisine delivered directly from sea-to-table or “go pirate” and have rumrunners on a historical sailboat at sunset. Key West is best known for it’s funky spirit and laid-back atmosphere, but many people are not aware of the many upscale resorts, hotels and guesthouses that are available in Key West. If you want to make the story of your life more interesting, work on the next chapter in Key West.

November 8, 2017 In Tinsley Blog

New Campaign Makes Waves for the Fort Lauderdale International Boat Show

By Dorn Martell

When I was I kid, I had a globe in my room. I would trace my finger across the oceans and waterways pretending that I was sailing around the world. Our ad “Dream Big” tapped into the spirit that made us fall in love with boating to attract a new class of potential boat owners. The 58th Fort Lauderdale International Boat Show ended Sunday and it appears to have been a huge success.

“It’s the best that we’ve seen,” said Brian Hermann, who represents Clearwater-based MarineMax, the nation’s largest recreational boat and yacht retailer. “There’s a considerable number of buyers coming through here.”

Our strategy was to attract a more sophisticated audience with non-traditional ads, in order to bring more serious buyers to the show.

“I think we had more qualified buyers and less tire kickers.” said Chris Flounders of Marine Connection.

We know our messaging had a direct impact on attendance based on metrics. For example; our TV spot led visitors to a micro-site where they could win a chance for a VIP Experience enabling us to track them and capture leads.

“While attendance figures are still being calculated, we have received overwhelmingly positive feedback from exhibitors who have been reporting boat sales, leads and more qualified buyers than ever before,” said Mary Bender, vice president of marketing for Informa Exhibitions, the boat show’s producer.

October 18, 2017 In Other, Tinsley Blog

“We are one” campaign brings visitors back to the Florida Keys

By Dorn Martell

A month ago we were dealing with the arrival of Hurricane Irma and now we are welcoming the arrival of visitors to The Florida Keys & Key West. We have received an outpouring of positive feedback for our new “We are one” television commercial as well as our radio campaign for the entire Florida Keys.

Hotels are filling up as soon as they come back online and we have seen our “We are one” message go viral on social media as well as in real life.

Though some areas in the Keys will take some time to get back to normal, the rate of recovery has been impressive. The resilience of the natural world can be seen in the green sprouts of the mangrove and buttonwood trees and the tenacity of the Keys people is visible everywhere you look. Come on down and see for yourself!

October 3, 2017 In Other, Tinsley Blog

Tinsley Launches Post Irma Campaign for The Florida Keys

By Dorn Martell

As of today, The Florida Keys & Key West are open for business. It seems like it was only yesterday that the world was watching Category 4 Hurricane Irma bear down on the southern coast of Florida. It was a huge scare for all of us and our hearts go out to those who were affected by Irma (and Maria as well) but we’re doing our best to try and put this behind us and get back to business.

Our campaign will run on all media platforms, television, radio, newspaper, digital and on social media.

Our strategy is simple:  we will celebrate the resilience of the community, our connection to the natural world and our spirit of optimism. Things are getting better in the Florida Keys & Key West every day, and it is vitally important that visitors return to protect local jobs and support the economy of The Keys.

You will still find evidence of Irma through the Middle and Lower Keys, but hotels and restaurants are re-opening. The reefs are healthy and the shifting sands have uncovered previously unseen treasures. The tarpon are going crazy in the backcountry and boats full of Mahi are returning to port every day. The people of The Keys are strong, they are bouncing back and they can’t wait to see you again! If you would like to help, go to www.keysrecovery.org.

June 29, 2017 In Tinsley Blog

Tinsley Launches New Environmental Initiative for The Florida Keys & Key West

By Dorn Martell

What is the benefit of protecting the environment and encouraging sustainable tourism? That question is answered in a new TV spot for The Florida Keys & Key West. This new commercial was filmed throughout The Keys in amazing natural places like John Pennekamp State Park (the first underwater State Park in the United States), Everglades National Park and the National Key Deer Refuge. We filmed wildlife like Roseate Spoonbills, Ibis, Dolphins and of course the endangered Key Deer. We also captured imagery of the incredible diversity of marine species in The Florida Keys National Marine Sanctuary, a 2,800 square mile sanctuary that protects North America’s only living coral reef. Our message is simple, if you leave the world better than you found it, you will be better for it. This spot will run in conjunction with several print and digital messages that promote environmental consciousness and sustainability. So please, be green when you visit The Keys and if you want to get involved go to http://www.keysvoluntourism.com to find out how you can help the environment while visiting The Florida Keys.