HOW TO PROVIDE HOPE IN A TIME OF CLIMATE CRISIS

By Dorn Martell

Last summer, the water temperature in the Florida Keys broke a record set in the Persian Gulf.  101.1 degrees. The shock of this, combined with other factors, caused the largest coral bleaching event ever witnessed in The Keys. Coral Restoration Foundation had to do the unimaginable and rescue corals from their open-ocean Coral Nursery and bring them back to land. It was our job to help them tell their story.

Tinsley Advertising wrote and produced a documentary film that highlighted the emergency situation that CRF faced and the heroic efforts made to save years of hard work and thousands of living creatures. Raising awareness and raising money is critical to the future of Florida’s reefs as the existing corals represent approximately two percent of the corals that once lived here. But the efforts of CRF made a huge difference. By saving precious coral fragments from bleaching and raising an abundance of heat and disease-resistant genotypes, CRF represents the best hope for restoring our precious coral reefs.

“Thank you and the Tinsley team for creating the amazing opening video. The message resonated with our attendees and I’ve received fantastic feedback on how the video set the right tone for the evening.” Martha Roesler – Chief Development Officer, Coral Restoration Foundation

To find out how you can get involved with Coral Restoration Foundation go to coralrestoration.org. You can donate or volunteer to help on land or out in the open ocean.

To find out how Tinsley can help your brand, go to tinsley.com or email us at dorn@tinsley.com or john@tinsley.com

Creating buzz for 50 years.

Tinsley Wins at The Flagler Awards, Again!

No, we didn’t win Best in Costume Design, but we did bring home some nice awards from this year’s 2023 Annual Governor’s Conference on Tourism on September 6th in Orlando, Florida.

Tinsley won top honors (Henrys) for our Los Angeles Outdoor Campaign, The Florida Keys & Key West Print Campaign and our Film Commission Look Book. Tinsley was also honored with a Silver for our Florida Keys Fishing Campaign.

Competing against some of the largest Destination Marketing Organizations in the state of Florida, our submissions placed in the Print, Out-of-Home, Promotional Trade, and Niche Marketing categories and showcased the broad range of advertising we create for The Florida Keys & Key West.

The Visit Florida Flagler Awards recognize the Best in Tourism Marketing, and The Florida Keys & Key West has consistently dominated the field. No destination has received more honors from this organization since its inception.

Tinsley Full-Service Advertising is in Coconut Grove, Florida and has been the Agency of Record for The Florida Keys & Key West since 1986. No agency has won more Flagler awards than Tinsley and we take great pride in our partnership with The Florida Keys & Key West.

Tinsley and The Florida Keys Recognized with Top Honors at The Florida Governor’s Conference

By John Underwood

We are excited to announce that Tinsley Advertising came home from the 2022 Annual Governor’s Conference on Tourism with several awards.
Held at the Boca Raton Resort & Club on Wednesday, September 7th. Once again, this year’s Flagler Awards attracted diverse entries from Florida’s tourism
partners of all sizes including the large Destination Marketing Organizations within the state.We are proud to have taken home a total of four (4) Flagler Awards for our creative work for
The Florida Keys & Key West.

Tinsley’s awards included two (2) Henrys (the top honor) for Print Advertising and Digital/Internet
Marketing (a content module with Conde Nast Traveler) and two (2) additional Flagler Awards for Out-of-Home and Print Advertising.Every year, Visit Florida honors many of the countless individuals and organizations that help maintain and improve Florida’s position as one of the world’s most popular travel destinations.
While it’s an honor to be recognized for the success of our efforts, we are especially grateful for our
partnership with The Florida Keys & Key West.

Congratulations to our team and our partners in The Florida Keys & Key West!

TINSLEY AND CORAL RESTORATION FOUNDATION SET NEW FUNDRAISING RECORDS

By Dorn Martell

We live in an interconnected world. The more we learned about the role that coral reef ecosystems played in the overall health of our planet we knew we had to get involved. Tinsley and Coral Restoration Foundation™ have worked together for several years raising awareness about the threats that coral reefs are facing, not only in The Florida Keys, but around the world. This year we are happy to report that not only are the coral communities improving and spawning new coral our fundraising efforts were the most successful in the history of the organization.

We created a series of posts on Facebook and Instagram that lead up to Giving Tuesday. We tracked each post for effectiveness and saw that our videos outperformed our still posts by a considerable margin. All our efforts lead to a strong push to hit that DONATE button on the global day of giving.

Tinsley also created a long-form film that ran on YouTube and was the main sales tool at their annual Gala. Giving Tuesday and the Gala raised more money than any other promotions in the history of the organization.

“Tinsley has been a consistent supporter of Coral Restoration Foundation™ since 2019, lending their advertising savvy to the mission to restore Florida’s Coral Reef. Thanks to their donated expertise, our Giving Tuesday campaign has grown year over year. In 2021, we raised more than twice as much as we raised in 2020, and far exceeding our previous fundraising records for the global day of giving. This success was in no small part due to the extraordinary assets that the Tinsley team put together for us. We are still crunching numbers, but the gala was a huge success – far and away our best one yet. Thank you and Tinsley again for the fantastic video! “We are so grateful and look forward to continuing to build on this wonderful relationship,” said Martha Roeseler, CRF™ Chief Development Officer.

We look forward to the continuing success of Coral Restoration Foundation™ and we believe that giving back defines who we are as a company.

TINSLEY LAUNCHES NEW VIDEOS FOR THE FLORIDA KEYS

by Dorn Martell

New videos for The Florida Keys & Key West launched January 10th promoting eco-tourism and wide-open spaces. The three new videos “Slice of Heaven”, “Find your way” and “Wonders of the world” all embrace the brand pillars of The Keys: Sustainability, Diversity and Geo-tourism. Slice of Heaven promotes the vast expanses of The Keys and shows viewers that there is a perfect spot, just for them. Find your way reminds us of the healing powers of nature and the natural escapes in The Florida Keys. Wonders of the world reveals the world-class destinations and treasures within The Florida Keys.

The new videos were shot throughout The Keys from the Everglades to the Dry Tortugas with local and national crews and talent. We shot with underwater specialists as well as nature experts, delivering a stunning array of breathtaking natural moments.