By John Underwood

We are excited to announce that Tinsley Advertising came home from the 2022 Annual Governor’s
Conference on Tourism with several awards. Held at the Boca Raton Resort & Club on Wednesday,
September 7th. Once again, this year’s Flagler Awards attracted diverse entries from Florida’s
tourism partners of all sizes including the large Destination Marketing Organizations within the state.
We are proud to have taken home a total of four (4) Flagler Awards for our creative work for
The Florida Keys & Key West.
Tinsley’s awards included two (2) Henrys (the top honor) for Print Advertising and Digital/Internet
Marketing (a content module with Conde Nast Traveler) and two (2) additional Flagler Awards for
Out-of-Home and Print Advertising.
Every year, Visit Florida honors many of the countless individuals and organizations that help
maintain and improve Florida’s position as one of the world’s most popular travel destinations.
While it’s an honor to be recognized for the success of our efforts, we are very grateful for our
partnership with The Florida Keys & Key West.
Congratulations to our team and especially to our partners in The Florida Keys & Key West!

Tinsley and The Florida Keys & Key West Recognized for Outstanding Tourism Marketing

By Dorn Martell

We wouldn’t be lying if we said Henry Flagler hangs around our office. In fact we have a whole wall of “Henrys” and are pleased to announce that we just added three more to our collection.

Named for Henry Flagler, the Flagler Awards were established in 2000 to recognize outstanding tourism marketing in Florida and we are fortunate to have won every year since. In this year’s competition, we were finalists in four categories and won the top honor in three.

We won a Henry in the category of Resource/Promotional Material Consumer for our fabulous new LGBT Brochure, which compliments our Best of Show win at the Addys for our Gay and Lesbian marketing.

Our New York Transit poster campaign also won a Henry in the Out-Of-Home category for these memorable pieces: “You’re not a sardine, get out of this tin can”,
“Please step to the end of the line” and “Call in and say you caught something”.

For Print Advertising we won a Henry for these ads:
(For our fishermen) “Big eyes, full lips, drives men crazy. Angelina is that you?”
and “More fans than all of Facebook” (promoting our amazing reefs).

We also won Silver for our Direct Marketing pieces: “The Earth is your Recreational Vehicle”, and “There’s nothing like the end of the road to turn you around.”

We thank the Monroe County Tourist Development Council and its Director Harold Wheeler, for being great clients and allowing us to do the best tourism advertising around.

We’d also like to thank old Henry Flagler for building the railroad that connected the Keys to mainland America and brought paradise a little closer to home.

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The 2011 Fall Television New Show Preview

By Scott Sussman

As the summer comes to a close that can only mean that school is back in session and the fall television season is upon us. A few themes seem to be taking hold as in most years. Retro is definitely in (for now) and reality television has found its place in the American viewing landscape.

NBC
NBC has a new owner and a lot of ground to make-up. They will be coming to market with at least a dozen new shows for the fall. Having taken a look at a preview of some of these shows, NBC will need to head back to the drawing board. Most of the dozen or so new shows do not look promising. Whitney appears to be the only winner in the Peacocks stable. Working off the strength of Mad Men, NBC brings us one of the new retro shows, The Playboy Club. It does not have the depth of Mad Men. Steve Carell leaves The Office for greener pastures (we’ve seen this before) and James Spader is now the boss at Dunder-Mifflin. The show is depending on a line-up of special guest stars to keep this franchise moving forward.

CBS
CBS has only five new shows this fall and a couple of them look like winners. 2 Broke Girls, a comedy that looks promising and will air on Monday nights at 8:30PM , a great spot for a comedy. How to be a Gentleman starring Kevin Dillon of Entourage has an outside chance. The rest of CBS’s offerings are dramas. Person of Interest from J.J Abrams is a cross between The Mentalist and CSI. A Gifted Man and Unforgettable are dramas that have a paranormal skew to them. On everyone’s mind at CBS is how Ashton Kutcher is going to do as Charlie Sheen’s replacement on Two and Half Men.

ABC
ABC has a few potential hits. Apt. 23 is an off-beat, comedy that deals with a psycho New York roommate. Another unusual twist in this show is James Van Der Beek (Dawson’s Creek) plays himself. Man Up is another comedy focusing on three men and how their lives are interrelated. Charlie’s Angels is back and this time set in Miami. I wouldn’t bet the farm on this being a winner. Pan Am another retro 60’s offering will have a tough time keeping the story line fresh. Watch the first few episodes, because it might not be around long.

Tinsley Selected as Agency of Record by The Florida Keys & Key West. Again!

By Dorn Martell

26 years ago, Crockett and Tubbs were prowling the streets of Miami in a Ferrari. Ronald Reagan was urging Gorbachev to tear down the Berlin Wall. Parachute pants were the rage and Tinsley Advertising was celebrating a new account win: The Florida Keys & Key West.

Now, the only thing remaining from that indelible period in time is our relationship with The Florida Keys.

Last week, Monroe County’s Board of County Commissioners voted unanimously to approve Tinsley Advertising as the Agency of Record for The Florida Keys & Key West, again. This follows a similar vote by the Tourist Development Council who reviewed a total of five Agencies.

“Tinsley showed a level of understanding of The Keys and a breadth of work that the other agencies didn’t come close to,” said Rita Irwin, Chairman of the Monroe County TDC.

The 50-minute presentation included everything from an innovative “Station Domination” program for New York commuters to behavioral and contextual marketing on Pandora and Facebook. We also proposed a voluntourism campaign that will encourage visitors to donate a small portion of their vacation to help Florida Keys causes. And of course, we showed some cool new TV concepts for Key Largo, Islamorada, Marathon, Big Pine and the Lower Keys, as well as, new water sports and art spots for Key West.

Our 26-year relationship with The Keys has allowed us to do some of the best work in the travel and tourism industry. We have been honored by The Travel Industry of America, Visit Florida’s Flagler Awards, and the Addys, where The Keys won 30 awards in 2011 including “Best of Show.”

We are so happy to have such a wonderful client as The Florida Keys & Key West. It is a partnership that continues to produce great work and the highest daily room rate in the state.

Thank you Monroe County from everyone at Tinsley!

Tinsley Wins At Regional Addy Awards

By Dorn Martell

Tinsley and The Monroe County Tourist Development Council (The Florida Keys & Key West) were honored to receive FOUR Addy awards at the District Four, American Advertising Federation Awards. This is in addition to the 30 Addys and 14 Golds we received at the Miami Addys including Best of Show for Television. Our regional GOLD ADDY winners are as follows: “Out before it was in” (TV for Key West), “Men Overboard” (print ad), and “Big eyes, full lips drives men crazy. Angelina is that you?” (print ad). We also won a Silver Addy for “A whole new kind of cruising.” (print ad).

This has been a great year for us at the award shows, especially The Education Advertising Awards, The Miami Addys and The District Four Addys. We really appreciate the collaboration between Tinsley and all our clients that has allowed us to produce award-winning advertising over multiple platforms.

Tinsley wins “Best of Show” for Key West TV

By Dorn Martell

Our new TV spot for Key West “Out Before it was In” received “Best of Show” for television at the 2011 Addy Awards® at the Adrienne Arsht Center on Thursday March, 10th. We received thirty awards overall with fourteen Gold Addys®. Over 350 of Miami’s ad community turned out for an evening of swing and the best advertising in our city. We were delighted by the positive reaction our work received and would like to thank the Monroe County Tourist Development Council for allowing us to create this kind of quality work. Our collaboration with Harold Wheeler, Director of Tourism and Key West District Action Committee Chairman, Jon Allen really helped us produce a commercial that stood out in the crowd. Look for more about the Addys® in our upcoming blog posts.

Nova Southeastern University Campaign Wins Best of Show for the Second Time

By Jim Flanagan

The 26th Annual Educational Advertising Awards, the largest academic ad awards competition in the U.S. awarded Tinsley and NSU a total of 16 distinctions plus Best of Show. In this year’s competition, Tinsley’s work for NSU went up against 2,500 entries from 1,000 institutions from all 50 states. The work represents an evolved, phase two effort designed to dovetail with NSU’s 2007 campaign launch which also won numerous awards plus a Best of Show.

Judges for the awards event consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.

Dave Dawson, Executive Director of University Relations for Nova Southeastern University http://www.nova.edu/ said “we’re honored that NSU has once again been recognized, validating the value of brand planning and consistency. It speaks to the huge effort invested by our advertising agency partner, Tinsley Advertising and the University’s marketing team, who collaborated to come up with a highly effective campaign.”

Dorn Martell, Tinsley’s EVP, Creative Director said “It’s a pretty tall order to create a campaign that resonates with undergrads, graduate students, faculty, parents and the Educational Advertising Awards as well. We’re very pleased that the NSU campaign has been recognized and that kids show up at events singing the song from the spots.”

The ongoing campaign is an integrated mix of media targeted against cross-generational audiences and is credited with having built awareness for NSU’s undergraduate and graduate programs while driving enrollments in Florida and beyond.

It’s All About Recruits

by Dorn Martell

“We have 365 days of recruiting to do and we have thirty days to do it.”

Those were the marching orders we received, two days into the thirty-day recruiting window, from the University of Miami Athletic Department. New head Coach Al Golden had replaced beleaguered Head Coach Randy Shannon and was on a mission to build next year’s team – FAST!

The solution was a surgical strike, e-mail blast program, targeting the best High School players in the country. Each day prospective players would receive a new e-mail highlighting one of the many benefits of becoming a Hurricane. Our messages were short and simple, geared perfectly to students who are not impressed with long copy and old school communications.

The final blast of the program led prospects to BeACane.com, an interactive micro-site developed by Tinsley in just two weeks. At BeACane.com prospective players can opt-in by uploading a photo, entering their name, and choosing a number. The site then generates a composite image of the student wearing a Miami Hurricane uniform with their number of choice.

Signing day was a huge success! The Canes signed 16 new recruits, including eight who had committed to other schools and switched to Miami. “Gionna Paul probably is our favorite [story],” Miami coach Al Golden said. “He went from not wanting to talk to us to getting a “U” tattoo.” What could be a greater measure of success than getting your target audience to wear your brand for life!

For more details click here.

Look for more on the viral success of BeACane.com in the coming weeks.

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New 2011 TV Spots for Key West

by Dorn Martell

We are pleased to announce the launch of a three spot package for Key West. The first commercial “Close to Perfect” highlights the unique attractions, water activities and music scene in Key West. The second spot “Basics” showcases Key West’s amazing cuisine and accommodations in a tropical island setting. And the third “Out Before It Was In” is a groundbreaking spot that targets gay, lesbian, bi and transgender travelers. This package of commercials is designed to showcase the natural beauty of Key West, its man made treasures and its spirit of diversity and inclusion. Our theme line “Close to Perfect. Far from Normal” highlights the fact that this ain’t Kansas, Toto. The spots were created in collaboration with One World Productions and Audacity Recording. “These spots are not only beautiful and effective, they show how the fourth penny of the tourist tax allows us to produce quality television for Key West.” said Jon Allen, DAC 1 (Key West) Chairman.

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Tinsley and The Florida Keys & Key West Win Top Tourism Marketing Awards

by Dorn Martell

We were honored to win 2 Henrys and a total of 7 finalist awards during the 11th Annual Flagler Awards ceremony (recognizing outstanding tourism marketing in the state of Florida). The Flagler Awards are organized by Visit Florida, they are named to honor the “vision, perseverance, imagination and commitment” of the late Florida pioneer Henry Flagler.

“Tinsley and the Keys have won at least one ‘Henry’ and have had multiple finalists awards each year since the inception of the Flagler’s competition,” said Monroe County Tourist Development Council (TDC) Director Harold Wheeler. “I am excited that the TDC’s advertising has been recognized as among the best in Florida.”

Our work for The Florida Keys & Key West continues to be recognized as not only the best in the state, but also among the best in the nation. We are proud of our stack of Henrys and Addys and look forward to a long, successful relationship with the TDC and all our friends in Monroe County.