Lose Your Baggage in The Florida Keys

By Dorn Martell

It really stinks to lose your luggage, but who doesn’t have some baggage they’d like to get rid of? That’s the theme of our new accommodations spot for The Florida Keys and Key West. The shoot covered the entire destination of Monroe County and included every type of accommodation imaginable. Whether you want to live large in a grand resort or camp out by the ocean, The Keys have something for everyone. But what you’ll find throughout The Keys is what you need most… a place to chill out and let the real world run itself for awhile.

Florida Keys’ Performance Leading the Nation

By John Underwood

Our Client, The Florida Keys & Key West, is dominating the lodging industry in performance results across the country.

According to the most recent report from Smith Travel Research, Inc. (STR), the Keys properties have achieved the highest hotel occupancy among all U.S. markets through first quarter 2014. The Keys have also achieved the highest revenue per available room (RevPar) in the country.

According to STR, Keys lodging averaged 88.1% occupancy from January through March and RevPar (calculated by dividing room revenue by rooms available) for the same period was $262.49, followed by Maui at $257.13.

The Keys have consistently led the state for RevPAR each year since 2008. They have also led occupancy figures 2008 through 2010 and again in 2013.

This is great news for the Monroe County Tourist Development Council (TDC) and the entire lodging and tourism industry We are certainly proud to part of this success.

New spot for Weddings and Honeymoons in the Florida Keys

By Dorn Martell

“The most important promise” is the name of our latest spot for the Florida Keys and Key West. We featured wedding venues from Key Largo to Key West that included lavish resort style weddings, intimate gatherings with a few friends on the pier and even a group of intrepid revelers gathered on a tiny island. The beautiful thing about romance in the Keys is that it is a place where you can fall in love, get engaged, get married, honeymoon or even renew your vows. So the Florida Keys become a life-long focal point for your relationship and the promise to return is the most important promise you’ll ever make to each other.

New Television Spots for the Florida Keys & Key West

By Dorn Martell

Our first new spot, launched this winter, for Key West is all about art. And not the kind of art that’s all about matching a suburban couch. It’s the kind of art that makes you think, makes you feel and definitely gets your attention. In Key West we find that art and life are wonderfully intermingled and that everyone here is part of a massive performance piece.

Our new spot, “Island Made of Art”, is part of a 7 spot package that was shot over several months in 2011. Capturing the beauty and unique environments of the Florida Keys – from the Everglades to the Dry Tortugas – One World Productions and our team shot from ultralights, underwater, from sea planes, power boats, canoes and waist deep in mangroves. We met some very knowledgable and dedicated folks, as well as some truly strange people. But it was all an amazing adventure and we couldn’t be happier with the final product. The music was created by Audacity Recording in Hollywood, FL. Editorial & finishing by I Think Studios.

The results of this shoot are some of the most inspiring images we’ve ever captured. Stay tuned for more new spots over the coming weeks.

Tinsley and The Florida Keys & Key West Recognized for Outstanding Tourism Marketing

By Dorn Martell

We wouldn’t be lying if we said Henry Flagler hangs around our office. In fact we have a whole wall of “Henrys” and are pleased to announce that we just added three more to our collection.

Named for Henry Flagler, the Flagler Awards were established in 2000 to recognize outstanding tourism marketing in Florida and we are fortunate to have won every year since. In this year’s competition, we were finalists in four categories and won the top honor in three.

We won a Henry in the category of Resource/Promotional Material Consumer for our fabulous new LGBT Brochure, which compliments our Best of Show win at the Addys for our Gay and Lesbian marketing.

Our New York Transit poster campaign also won a Henry in the Out-Of-Home category for these memorable pieces: “You’re not a sardine, get out of this tin can”,
“Please step to the end of the line” and “Call in and say you caught something”.

For Print Advertising we won a Henry for these ads:
(For our fishermen) “Big eyes, full lips, drives men crazy. Angelina is that you?”
and “More fans than all of Facebook” (promoting our amazing reefs).

We also won Silver for our Direct Marketing pieces: “The Earth is your Recreational Vehicle”, and “There’s nothing like the end of the road to turn you around.”

We thank the Monroe County Tourist Development Council and its Director Harold Wheeler, for being great clients and allowing us to do the best tourism advertising around.

We’d also like to thank old Henry Flagler for building the railroad that connected the Keys to mainland America and brought paradise a little closer to home.

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Tinsley Selected as Agency of Record by The Florida Keys & Key West. Again!

By Dorn Martell

26 years ago, Crockett and Tubbs were prowling the streets of Miami in a Ferrari. Ronald Reagan was urging Gorbachev to tear down the Berlin Wall. Parachute pants were the rage and Tinsley Advertising was celebrating a new account win: The Florida Keys & Key West.

Now, the only thing remaining from that indelible period in time is our relationship with The Florida Keys.

Last week, Monroe County’s Board of County Commissioners voted unanimously to approve Tinsley Advertising as the Agency of Record for The Florida Keys & Key West, again. This follows a similar vote by the Tourist Development Council who reviewed a total of five Agencies.

“Tinsley showed a level of understanding of The Keys and a breadth of work that the other agencies didn’t come close to,” said Rita Irwin, Chairman of the Monroe County TDC.

The 50-minute presentation included everything from an innovative “Station Domination” program for New York commuters to behavioral and contextual marketing on Pandora and Facebook. We also proposed a voluntourism campaign that will encourage visitors to donate a small portion of their vacation to help Florida Keys causes. And of course, we showed some cool new TV concepts for Key Largo, Islamorada, Marathon, Big Pine and the Lower Keys, as well as, new water sports and art spots for Key West.

Our 26-year relationship with The Keys has allowed us to do some of the best work in the travel and tourism industry. We have been honored by The Travel Industry of America, Visit Florida’s Flagler Awards, and the Addys, where The Keys won 30 awards in 2011 including “Best of Show.”

We are so happy to have such a wonderful client as The Florida Keys & Key West. It is a partnership that continues to produce great work and the highest daily room rate in the state.

Thank you Monroe County from everyone at Tinsley!

Tinsley Wins At Regional Addy Awards

By Dorn Martell

Tinsley and The Monroe County Tourist Development Council (The Florida Keys & Key West) were honored to receive FOUR Addy awards at the District Four, American Advertising Federation Awards. This is in addition to the 30 Addys and 14 Golds we received at the Miami Addys including Best of Show for Television. Our regional GOLD ADDY winners are as follows: “Out before it was in” (TV for Key West), “Men Overboard” (print ad), and “Big eyes, full lips drives men crazy. Angelina is that you?” (print ad). We also won a Silver Addy for “A whole new kind of cruising.” (print ad).

This has been a great year for us at the award shows, especially The Education Advertising Awards, The Miami Addys and The District Four Addys. We really appreciate the collaboration between Tinsley and all our clients that has allowed us to produce award-winning advertising over multiple platforms.

New 2011 TV Spots for Key West

by Dorn Martell

We are pleased to announce the launch of a three spot package for Key West. The first commercial “Close to Perfect” highlights the unique attractions, water activities and music scene in Key West. The second spot “Basics” showcases Key West’s amazing cuisine and accommodations in a tropical island setting. And the third “Out Before It Was In” is a groundbreaking spot that targets gay, lesbian, bi and transgender travelers. This package of commercials is designed to showcase the natural beauty of Key West, its man made treasures and its spirit of diversity and inclusion. Our theme line “Close to Perfect. Far from Normal” highlights the fact that this ain’t Kansas, Toto. The spots were created in collaboration with One World Productions and Audacity Recording. “These spots are not only beautiful and effective, they show how the fourth penny of the tourist tax allows us to produce quality television for Key West.” said Jon Allen, DAC 1 (Key West) Chairman.

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Tinsley and The Florida Keys & Key West Win Top Tourism Marketing Awards

by Dorn Martell

We were honored to win 2 Henrys and a total of 7 finalist awards during the 11th Annual Flagler Awards ceremony (recognizing outstanding tourism marketing in the state of Florida). The Flagler Awards are organized by Visit Florida, they are named to honor the “vision, perseverance, imagination and commitment” of the late Florida pioneer Henry Flagler.

“Tinsley and the Keys have won at least one ‘Henry’ and have had multiple finalists awards each year since the inception of the Flagler’s competition,” said Monroe County Tourist Development Council (TDC) Director Harold Wheeler. “I am excited that the TDC’s advertising has been recognized as among the best in Florida.”

Our work for The Florida Keys & Key West continues to be recognized as not only the best in the state, but also among the best in the nation. We are proud of our stack of Henrys and Addys and look forward to a long, successful relationship with the TDC and all our friends in Monroe County.