Florida Keys’ Performance Leading the Nation
By John Underwood
Our Client, The Florida Keys & Key West, is dominating the lodging industry in performance results across the country.
According to the most recent report from Smith Travel Research, Inc. (STR), the Keys properties have achieved the highest hotel occupancy among all U.S. markets through first quarter 2014. The Keys have also achieved the highest revenue per available room (RevPar) in the country.
According to STR, Keys lodging averaged 88.1% occupancy from January through March and RevPar (calculated by dividing room revenue by rooms available) for the same period was $262.49, followed by Maui at $257.13.
The Keys have consistently led the state for RevPAR each year since 2008. They have also led occupancy figures 2008 through 2010 and again in 2013.
This is great news for the Monroe County Tourist Development Council (TDC) and the entire lodging and tourism industry We are certainly proud to part of this success.