Giovanny Gutierrez, Tinsley’s Director of Interactive, named one of Miami’s Best Dressed by Brickell Magazine.

By Rick Blitman

Admit it. When you think of web guys, you think of Comic Book Guy from “The Simpsons.” Doughy. Pasty. Greasy. Wedged into an ill-fitting Federal Boob Inspector t-shirt. But that picture’s not entirely accurate. First, because chances are you’ve never actually seen a web guy. They don’t get out much. And second, because you’ve obviously never met Giovanny Gutierrez. And that’s unlikely, because there’s nobody he doesn’t know. Gio may be the only web guy on earth who’s completely at home in public. He was social media before there was social media. Which explains why when he’s not helping to keep Tinsley on the cutting edge, he’s the life of every party he attends, pursuing his other passion, food. One accidental taste of a cheeseburger sent this lifelong Vegan spiraling into a hard core food frenzy of pickled duck tongue and spherification caviar…which led to the creation of his highly successful Chat Chow web series. And now he’s been named one of the most stylish men in Miami. But don’t worry. Gio still puts his pants on one leg at a time. They’re just better tailored than yours.

Gio - Miami Best Dressed

Tinsley Wins 37 Addys at the 2014 Addy Awards

By Dorn Martell

With the Miami skyline as the backdrop, The American Advertising Federation celebrated the best of the best in advertising last night at the iconic Rusty Pelican on Key Biscayne. It was a big night for Tinsley and all of our clients. We won a total of 37 Awards, including 10 Gold Addys. Some of our most notable wins were for The Florida Keys & Key West where we won Gold Addys for our complete campaign, new Key West spots as well as new Art and Culture ads and spots. We also took home the Gold for City Furniture for our launch in the Villages in Central Florida. We even won in the logo category for our newest client Karisma Resorts and Hotels. (See complete list below).

Great work isn’t made in a vacuum. It’s the collaboration of clients, the agency and our production partners that make it possible. We’d like to thank our clients: Harold Wheeler, Director, Monroe County TDC, The Monroe County Tourist Development Council, the District Advisory Committees and the Fishing, Diving and Cultural Umbrellas of the Florida Keys & Key West. Vanessa Northrop, Mike Lennon and the entire team at City Furniture and Mandy Chomat and Rafael Feliz, Jr. at Karisma Hotels & Resorts.

A huge thank you also goes out to our production partners: Mike Neumann and Sung Hwang at One World Productions, Chris Irving at iThink Studios, John Jay Martyn at Audacity Recording. Thanks to our photographers: Mike Marrero, Nick Doll and Steven Flint, all the crew members and everyone else involved in this highly collaborative process.

Here is a list of this years winners.

GOLD ADDY
City Furniture “Villages Launch” Local TV Campaign
The Florida Keys & Key West “Nocturnal Creatures” Regional/National TV
The Florida Keys & Key West “This is where” Regional/National TV
The Florida Keys & Key West “Regional/National TV Campaign”
The Florida Keys & Key West “Integrated Campaign”
The Florida Keys & Key West “Art seen” Magazine Ad Arts and Sciences
The Florida Keys & Key West “Another Masterpiece” TV Arts and Sciences
The Florida Keys & Key West “Writer” Photography
The Florida Keys & Key West “Kids at sunset” Photography
The Florida Keys & Key West “Wreck Treck” Music

SILVER ADDY
Karisma Hotels & Resorts “Allure Hotels” Logo
City Furniture “Villages – Habitat” Local TV
City Furniture “Villages – Work Hard” Local TV
City Furniture “Villages – Who We Are” Local TV
City Furniture “Bernhardt – Understated” Regional/National Outlets TV
City Furniture “Good Morning” Regional/National Outlets TV
City Furniture “Intimate Relationship” Regional/National Outlets TV
City Furniture “Total Campaign” Regional/National Outlets TV
The Florida Keys & Key West “London Cab” Vehicle Graphics
The Florida Keys & Key West “One thousand words” Magazine Ad
The Florida Keys & Key West “Wild Things” Magazine Ad
The Florida Keys & Key West “Bills are stacking up” Magazine Ad
The Florida Keys & Key West “She’s had a little work done” Magazine Ad
The Florida Keys & Key West “Relaxation techniques” Internet Commercial
The Florida Keys & Key West “Wreck Treck” Internet Commercial
The Florida Keys & Key West “Wreck Treck” Regional/National TV
The Florida Keys & Key West “Relaxation techniques” Regional/National TV
The Florida Keys & Key West “The most important promise” Regional/National TV
The Florida Keys & Key West “Learn to dive” Regional/National TV
The Florida Keys & Key West “One thousand words” Magazine Ad
The Florida Keys & Key West “This is where” Music
The Florida Keys & Key West “It’s like an ejector seat…” Banners Rich Media
The Florida Keys & Key West “Low pressure zone” Banners Rich Media
The Florida Keys & Key West “Shoveling skills” Banners Rich Media
The Florida Keys & Key West “A thousand words” Digital Advertising
The Florida Keys & Key West “Artists in residences” Digital Advertising
The Florida Keys & Key West “Art seen” Digital Advertising

City Furniture Goes Green

By Dorn Martell

Where does our home end and the rest of the world begin? That’s the question that is answered by our new spot for City Furniture. Our goal was to tell the world how City Furniture is committed to sustainability in the way they gather raw materials. For example, doing business with companies that plant two trees for every tree that is harvested. Or how their couches with biodegradable soy instead of petroleum based products that will remain in landfills for hundreds of years.

Our new spot highlights an emotional connection between homes, families and the world we live in. Giving City Furniture a point-of-difference in a world of mass-produced furniture and irritating advertising.

 

It’s All About Recruits

by Dorn Martell

“We have 365 days of recruiting to do and we have thirty days to do it.”

Those were the marching orders we received, two days into the thirty-day recruiting window, from the University of Miami Athletic Department. New head Coach Al Golden had replaced beleaguered Head Coach Randy Shannon and was on a mission to build next year’s team – FAST!

The solution was a surgical strike, e-mail blast program, targeting the best High School players in the country. Each day prospective players would receive a new e-mail highlighting one of the many benefits of becoming a Hurricane. Our messages were short and simple, geared perfectly to students who are not impressed with long copy and old school communications.

The final blast of the program led prospects to BeACane.com, an interactive micro-site developed by Tinsley in just two weeks. At BeACane.com prospective players can opt-in by uploading a photo, entering their name, and choosing a number. The site then generates a composite image of the student wearing a Miami Hurricane uniform with their number of choice.

Signing day was a huge success! The Canes signed 16 new recruits, including eight who had committed to other schools and switched to Miami. “Gionna Paul probably is our favorite [story],” Miami coach Al Golden said. “He went from not wanting to talk to us to getting a “U” tattoo.” What could be a greater measure of success than getting your target audience to wear your brand for life!

For more details click here.

Look for more on the viral success of BeACane.com in the coming weeks.

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Tinsley and The Florida Keys & Key West Win Top Tourism Marketing Awards

by Dorn Martell

We were honored to win 2 Henrys and a total of 7 finalist awards during the 11th Annual Flagler Awards ceremony (recognizing outstanding tourism marketing in the state of Florida). The Flagler Awards are organized by Visit Florida, they are named to honor the “vision, perseverance, imagination and commitment” of the late Florida pioneer Henry Flagler.

“Tinsley and the Keys have won at least one ‘Henry’ and have had multiple finalists awards each year since the inception of the Flagler’s competition,” said Monroe County Tourist Development Council (TDC) Director Harold Wheeler. “I am excited that the TDC’s advertising has been recognized as among the best in Florida.”

Our work for The Florida Keys & Key West continues to be recognized as not only the best in the state, but also among the best in the nation. We are proud of our stack of Henrys and Addys and look forward to a long, successful relationship with the TDC and all our friends in Monroe County.

Apple’s iAd Mobile Advertising

by Gio Gutierrez

Apple is set to deliver a mobile ad platform by the name if iAd to one billion devices (iPhones, iPads and iPod touches). This ad platform isn’t just banners and text links. It is robust brand advertising that is as fully functional as a website or an app itself. Yes, ads that are apps within an app. iAds will be defining mobile advertising and will definitely shake up the mobile market. People aren’t searching on mobile devices, they are using apps so it only makes sense to enhance this experience. No one is happy clicking a banner and leaving their current site/app. This alone is brilliant. The ads have been hinted to be “premium” which sounds expensive. Sure they’ll make money from all this but I think it’s more for Apple to be the leader in this market. They want to to be the innovator in mobile advertising, reshape the industry and stick it to Google. Another tidbit is they’ll offer 60% of the revenue back to developers (ala Google Adsense) to help the creation of great apps on the App Store. And then HTML5! Every Flash shop in the country better be sharpening their HTML5 skillz. Anyway you see it, Apple’s new iAd is an exciting move.

Only problem is Apple will now massively once again control something else. Will they approve our anti/parody Apple ad?

Tinsley Advertising Wins More Addys than any Miami Agency

It was a great night at the Adrienne Arsht Center in Miami. The Miami Chapter of the Advertising Federation of America gathered to honor the best ads of 2009. It was a record year with over 800 entries. The competition included brands like MTV, Rolling Stone, Royal Caribbean, McDonalds, The Miami Heat, Converse, Ford, Volkswagen, Honda, AT&T, State Farm and Wrangler.

And yet, in this competitive field, we walked away with 37 awards, the most of any agency in Miami.

We won in virtually every major category, for almost every one of our clients.

We would like to thank our clients for believing in us, the judges for their good taste and everyone at Tinsley Advertising for their dedication and hard work.

Here is a list of our 2009 Addys:
Collateral Material
(Annual Report, Color)
Award: Silver Addy® Award
Advertiser: Miami Children’s Hospital
Title: 2008 A Report to The Community

Out-Of-Home
(Mass Transit, Interior)
Award: Gold Addy® Award
Advertiser: Monroe County, TDC
Title: The Water is 360º,Year Round
(Mass Transit, Interior)
Award: Gold Addy® Award
Advertiser: Monroe County, TDC
Title: Call In And Say You’ve Caught Something
Award: Gold Addy® Award
Advertiser: Monroe County, TDC
Title: This Is How We Roll
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Please Step To The End Of The Line
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Schedule A Play Date With Your Family
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Call In And Say You’re Feeling Green
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Head To Key Largo. It’s Only Natural
Award: Silver Addy® Award
Advertiser: Nova Southeastern University
Title: Going Places? Get An MBA Online

Consumer Or Trade Publication
(Consumer/Trade, Fractional Page, Color)
Award: Gold Addy® Award
Advertiser: Monroe County,TDC
Title: More Male Bonding
Award: Gold Addy® Award
Advertiser: Monroe County,TDC
Title: A Ghost Tour You Won’t Soon ForgetAward: Silver Addy® Award
Advertiser: Monroe County,TDC
Title: Tie One On And Get In A FightAward: Gold Addy® Award
Advertiser: Monroe County,TDC
Title: Flaming And Fabulous

Award: Gold Addy® Award
Advertiser: Monroe County,TDC
Title: More Male Bonding, No Boys Allowed & Flaming And Fabulous


Interactive Media

Mobile Marketing
Award: Gold Addy® Award
Advertiser: Monroe County, TDC
Title: There’s No App For This

Internet Commercials
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Cat Cam

Internet Commercials
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: There’s No App For This

Webisodes
Award: Silver Addy® Award
Advertiser: Super Clubs Breezes & Hedonism All-Inclusive Resorts
Title: “What To Wear” , “Broke Bed”, “Good Night John Boy” & “Pool Toys “

Online Campaign
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Your Thermometer, Defrost, Cat Cam & There’s No App For This


Radio

Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Summer Radio


Television

(Local TV Campaign)
Award: Silver Addy® Award
Advertiser: Nova Southeastern University
Title: Undergrad, Grad & Financial-Aid

(TV Self-Promotion)
Award: Silver Addy® Award
Advertiser: Nova Southeastern University
Title: NSU Business School Image Spot

(National TV, Consumer Products)
Award: Gold Addy® Award
Advertiser: Monroe County, TDC
Title: Road To Recovery

(National TV, Consumer Products)
Award:Silver Addy® Award
Advertiser: Super Clubs Breezes & Hedonism All-Inclusive Resorts
Title: What To Wear

(National TV, Consumer Products)
Award:Silver Addy® Award
Advertiser: Super Clubs Breezes & Hedonism All-Inclusive Resorts
Title: Broken Bed

(National TV, Consumer Products)
Award:Silver Addy® Award
Advertiser: Monroe County, TDC
Title: There’s No APP For This

(National TV Campaign)
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: “Cat Cam”, “Go Green”, & ” Road To Recovery”

(National TV Campaign)
Award: Silver Addy® Award
Advertiser: Miami Children’s Hospital
Title: Perfect Fit “Guitar”, Perfect Fit “Sandwich”


Mixed/Multiple Media

(Mixed-Media, National Consumer)
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Road To Recovery


Advertising For The Arts & Sciences

(Arts, Magazine)
Award; Gold Addy® Award
Advertiser: Monroe County, TDC
Title: Portrait Of An Artist

(Arts, Magazine)
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Product Of Our Environment

(Arts, Out-Of-Home)
Award: Silver Addy® Award
Advertiser: Nova Southeastern University
Title: Bansky Outdoor Board for Ft.Lauderdale Museum of Art


Public Service

(Public Service, TV)
Award; Gold Addy® Award
Advertiser: NOAA
Title: Don’t Feed The Wild Dolphins

(Public Service, Interactive)
Award: Gold Addy® Award
Advertiser: NOAA
Title: Don’t Feed The Wild Dolphins


Elements Of Advertising

(Music Only)
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Road To Recovery

(Music Only)
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Go Green

(Music With Lyrics)
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Cat Cam

The Supreme Court And Media Cost

by Scott Sussman

In a 5-4 Supreme Court ruling last week, corporations will now be allowed to contribute unlimited funds to political campaigns. Corporations can also run their own political ads for the candidate they support. No matter what your personal belief is on this issue, it will have a direct impact on the cost to purchase television time. Admittedly, this may not be the first thing you think of when reading about this decision, unless you are a media buyer. During every election, candidates gobble up huge blocks of ad time. If possible and marketing conditions permitting, Tinsley Advertising tries to avoid these time periods. While it was not the intent of the high court to drive up the cost of television time, it will have that direct effect. This will especially affect Florida, Ohio and New York; states that usually have competitive elections. October and November will be interesting periods to watch from a media cost perspective.

YouTube Viral Videos Are Great For Advertising

by Gio Gutierrez

In a blog post today, YouTube presents a case study on Jill Peterson and Kevin Heinz’s wedding party. The video (see below), set to R&B star Chris Brown’s hypnotic dance jam “Forever,” became an overnight sensation, gaining more than 10 million views on YouTube in less than one week. What’s happening is that most advertisers don’t want to associate themselves with user-generated videos (the bulk of YouTube), just the professionally produced videos on YouTube, Hulu, etc. and YouTube wants to change your mind. YouTube presents this as proof that advertising works on viral videos even if they are audience produced.

This traffic is also very engaged — the click-through rate (CTR) on the “JK Wedding Entrance” video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading “Forever” goes beyond the viral video itself: “JK Wedding Entrance” also appears to have influenced the official “Forever” music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.

So, what does all of this mean? Despite compelling data and studies around consumer purchasing habits, many still question the promotional and bottom-line business value sites like YouTube provide artists. But in the last week, over a year after its release, Chris Brown’s “Forever” has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon’s best selling MP3 list.

Miami Children’s Hospital wins Aster Award

by Dorn Martell

We’re pleased to announce that our campaign for Miami Children’s Hospital has been recognized by the Aster Awards as among the best in the country. The Aster Awards Program is an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Winning entries, judged by a diverse panel of experts, are published in the Marketing Healthcare Today magazine. You can see our campaign and other winners here. Our campaign “Fits kids perfectly” makes the case that not all hospitals are dedicated exclusively to children. The campaign uses vibrant shots of children with oversized objects with the headline: “There’s a reason things are made just for kids.” The print campaign was shot by Miami photographer Sid Hoeltzell. We also created outdoor and television that has made quite a splash in the Miami market. The television was shot by Mike Neumann of One World Productions and scored by John Martyn of Audacity Recording. We’d also like to thank the staff of Miami Children’s Hospital for making this a reality.

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Miami Children's Hospital - There's a reason things are made just for kids