City Furniture Goes Green
By Dorn Martell
Where does our home end and the rest of the world begin? That’s the question that is answered by our new spot for City Furniture. Our goal was to tell the world how City Furniture is committed to sustainability in the way they gather raw materials. For example, doing business with companies that plant two trees for every tree that is harvested. Or how their couches with biodegradable soy instead of petroleum based products that will remain in landfills for hundreds of years.
Our new spot highlights an emotional connection between homes, families and the world we live in. Giving City Furniture a point-of-difference in a world of mass-produced furniture and irritating advertising.