It’s All About Recruits

by Dorn Martell "We have 365 days of recruiting to do and we have thirty days to do it." Those were the marching orders we received, two days into the thirty-day recruiting window, from the University of Miami Athletic Department. New head Coach Al Golden had replaced

The End of Cold Calling

by Mark Slatko I'm posting this article by Tim Williams on the death of cold calling, written a year ago. It's a great article and has never been more relevant (he also wrote an article called "Evolve or die"). Interesting to note that his "multi-dimensional publicity

True Blood Marketing

by Gio Gutierrez HBO has set up many clever marketing angles for True Blood, and now that the show is such a hit, HBO is making a "real" version of the blood-substitute drink. It is designed to look like the beverage from the movie but tastes