True Blood Marketing
by Gio Gutierrez
HBO has set up many clever marketing angles for True Blood, and now that the show is such a hit, HBO is making a “real” version of the blood-substitute drink. It is designed to look like the beverage from the movie but tastes like blood orange soda and actually comes in different “blood types”.
We just received a 4-pack in perfect time for this weekend’s finale and the packaging’s great. We’ll be using these to celebrate in our way.