New TV Spots for Nova Southeastern University

Tinsley Advertising has just launched a new series of TV commercials for Nova Southeastern University, harnessing the agency's powerful "Do what you want to do, be what you want to be" anthem with testimonials from real NSU students who are truly doing what they want

Keys Continue to Lead in State Tourism Performance Indicators

by John Underwood For the fourth consecutive month, the Florida Keys & Key West led all Florida destinations in lodging occupancy and average daily rate, according to data released Wednesday by Smith Travel Research. Keys occupancy was 68 percent and ADR was $141.46 for August. Number two was

The End of Cold Calling

by Mark Slatko I'm posting this article by Tim Williams on the death of cold calling, written a year ago. It's a great article and has never been more relevant (he also wrote an article called "Evolve or die"). Interesting to note that his "multi-dimensional publicity

True Blood Marketing

by Gio Gutierrez HBO has set up many clever marketing angles for True Blood, and now that the show is such a hit, HBO is making a "real" version of the blood-substitute drink. It is designed to look like the beverage from the movie but tastes