By Dorn Martell
In two new commercials for Holy Cross Hospital “More than medicine” and “What we believe” faith and compassionate care are central themes. “More than medicine” opens on sunlight beaming through the trees transitioning to a beautiful baby’s bright blue eyes. The viewer is then shown patients with medical problems and positive outcomes. The voice over says “Some say the time of miracles has passed, but we see miracles around us, every day.” This emotional spot is based on the mission of Holy Cross to be a transforming and healing presence within our communities.
The second commercial, “What we believe”, is also a manifestation of Holy Cross’ core values to honor the sacredness and dignity of every person and the belief that the power to heal is a gift. The commercials were shot all over Holy Cross’ Fort Lauderdale campus, from the Main Hospital, to the HealthPlex, Dorothy Mangurian Comprehensive Women’s Center to the Jim Moran Heart and Vascular Center. The goal with these new spots is to raise awareness of Holy Cross by letting the community know that we are more than just good medicine and state-of-the-art technology. We are a group of caring health professionals who help alleviate fear and give dignity to every patient we serve.
“These spots really capture the soul of Holy Cross” said Sister Rita Lavasseur, VP of Sponsorship and Mission.
“We are getting a great response from the community and our associates as well”, said Christine Walker, Director of Marketing, Public Relations and Business Development.
This was a great opportunity to strike an emotional chord with the community. Not many people know the Holy Cross story well and we at Tinsley are proud to be able to tell it. The commercials will run through April throughout Broward County and parts of Palm Beach County.