Tinsley Launches New Campaign For Holy Cross

By Dorn Martell

In two new commercials for Holy Cross Hospital “More than medicine” and “What we believe” faith and compassionate care are central themes. “More than medicine” opens on sunlight beaming through the trees transitioning to a beautiful baby’s bright blue eyes. The viewer is then shown patients with medical problems and positive outcomes. The voice over says “Some say the time of miracles has passed, but we see miracles around us, every day.” This emotional spot is based on the mission of Holy Cross to be a transforming and healing presence within our communities.

The second commercial, “What we believe”, is also a manifestation of Holy Cross’ core values to honor the sacredness and dignity of every person and the belief that the power to heal is a gift. The commercials were shot all over Holy Cross’ Fort Lauderdale campus, from the Main Hospital, to the HealthPlex, Dorothy Mangurian Comprehensive Women’s Center to the Jim Moran Heart and Vascular Center. The goal with these new spots is to raise awareness of Holy Cross by letting the community know that we are more than just good medicine and state-of-the-art technology. We are a group of caring health professionals who help alleviate fear and give dignity to every patient we serve.

“These spots really capture the soul of Holy Cross” said Sister Rita Lavasseur, VP of Sponsorship and Mission.
“We are getting a great response from the community and our associates as well”, said Christine Walker, Director of Marketing, Public Relations and Business Development.

This was a great opportunity to strike an emotional chord with the community. Not many people know the Holy Cross story well and we at Tinsley are proud to be able to tell it. The commercials will run through April throughout Broward County and parts of Palm Beach County.

 

The Gourmet Adventure – Tinsley launches new campaign for Karisma’s El Dorado Spa Resorts & Hotels

By Dorn Martell

Today’s luxury traveler is an elusive target. They aren’t as easy to spot as the top hat and white glove crowd once were. The luxury traveler of today is not only defined by income, but by lifestyle. And that lifestyle has evolved. That’s where Karisma Hotels & Resorts comes into the picture.

Karisma’s exclusive Gourmet Inclusive® concept recognizes that foodies are a huge part of high-end travel and gastronomic getaways are what they crave. Combined with unique adventures and cultural experiences, Karisma’s adults-only El Dorado Spa Resorts & Hotels deliver all that and more. And our new TV spot showcases this in a sophisticated and contemporary way.

The spot uses original music combined with culinary terms over lush resort images and various adventure experiences captured in the Riviera Maya region of Mexico. Horseback riding on a sugar sand beach and exploring the Mayan ruins at Tulum are married with amazing dishes prepared by some of the world’s finest chefs.

“Tinsley understands that the luxury traveler has seen it all, but this new campaign will show our target audience that you can have gourmet cuisine, superior service and exotic adventures in an unforgettable setting.” Said Mandy Chomat, VP Sales & Marketing.

The new spot begins airing in September. Watch for new work for Karisma by Tinsley including: print, trade show materials, web sites, and on-property merchandising coming soon.

 

Tinsley Wins At Regional Addy Awards

By Dorn Martell

Tinsley and The Monroe County Tourist Development Council (The Florida Keys & Key West) were honored to receive FOUR Addy awards at the District Four, American Advertising Federation Awards. This is in addition to the 30 Addys and 14 Golds we received at the Miami Addys including Best of Show for Television. Our regional GOLD ADDY winners are as follows: “Out before it was in” (TV for Key West), “Men Overboard” (print ad), and “Big eyes, full lips drives men crazy. Angelina is that you?” (print ad). We also won a Silver Addy for “A whole new kind of cruising.” (print ad).

This has been a great year for us at the award shows, especially The Education Advertising Awards, The Miami Addys and The District Four Addys. We really appreciate the collaboration between Tinsley and all our clients that has allowed us to produce award-winning advertising over multiple platforms.

New TV Spots for Nova Southeastern University

Tinsley Advertising has just launched a new series of TV commercials for Nova Southeastern University, harnessing the agency’s powerful “Do what you want to do, be what you want to be” anthem with testimonials from real NSU students who are truly doing what they want to do and being what they want to be. The new spots, lensed by Chicago’s One World Productions and scored by Hollywood, Florida’s Audacity Recording, are part of Tinsley’s three-year old “Your Future. Your Terms.” campaign for NSU, which has helped the university achieve the highest awareness levels in their 40 year history, and generated an average of 1,500 attendees at each of their semi-annual Campus-Wide Open House events.

Flagler Awards 2009

by John Underwood

The Agency walked away tonight with three (3) Flagler Awards at the annual Governor’s Conference on Tourism held at The Fountainbleu Hotel. We were actually finalists in four categories and won the three below:

Radio: Tropical Storm Fay
TV: Go Green
Multicultural: The only time we’ll tell you to go straight and Flaming and Fabulous

About The Flagler Awards:
“The Flagler Awards were established by the Florida Commission on Tourism to recognize outstanding tourism marketing in Florida. Every year, the Flagler Awards honor many of the countless individuals and organizations that help sustain and improve Florida’s position as one of the world’s most popular travel destinations. It is a way to recognize the determined efforts of those who use their skill, resourcefulness, creativity and innovative spirit to market Florida to the world, and in doing so help ensure the continued success of the state’s most important industry.”

Thanks to ALL for their hard work. Harold and Rita Irwin (TDC Chair) were in attendance with Harold accepting the “Henrys”.