Tinsley wins again for The Florida Keys!

By John Underwood

At the 49th Annual Governor’s Conference on Tourism in Orlando, Tinsley received five Flagler awards for our creative work done to promote our partner, The Florida Keys & Key West. The annual Flagler Awards are named after developer and railroad pioneer Henry Flagler, and were established by Visit Florida in 2000 to recognize excellence in the Florida tourism marketing industry.

We won the Henry for our Direct Marketing efforts that was an electronic campaign targeting New Yorkers to come in the Fall. We also won four more Flagler awards in the following categories: Radio Advertising, Television Advertising, Mobile Marketing and Print Advertising.

“Tinsley and The Florida Keys & Key West have consistently won Henrys and multiple finalist awards each year since the inception of the competition 16 years ago,” said The Monroe County TDC Director, Harold Wheeler. Our marketing programs continue to be recognized as among the best in Florida, but even more important is the effectiveness in developing sustainable tourism for the Keys.”

Tinsley has also been named the official Agency of Record for The Florida Keys & Key West after an RFP and Creative presentation over the summer. Tinsley was honored to be retained by the Keys, an account Tinsley has grown since winning it in 1986. We continue to be proud of our partnership with The Florida Keys & Key West and the many successes we have shared-together.

Pictured from left to right: Ashley Miller, Senior AE; John Underwood CMO, Harold Wheeler, Monroe County TDC Marketing Director; Jessica Bennet, Monroe County TDC Research Director and; Eric Gitlin, Vice President, Associate Media Director.

Pictured from left to right: Ashley Miller, Senior AE; John Underwood CMO, Harold Wheeler, Monroe County TDC Marketing Director; Jessica Bennet, Monroe County TDC Research Director and; Eric Gitlin, Vice President, Associate Media Director.

Hot Fishing Action in the Keys

By Dorn Martell

Did you ever notice how turned-on people get while fishing in The Florida Keys? It’s amazing how stimulating it can be to get down and dirty with a tarpon, a permit or even a marlin. Our new spot for The Florida Keys & Key West takes that notion and runs with it like a bonefish on a bender. “Fishing Action” captures a variety of fish species engaged in uncensored acts of leaping, biting, spinning and stripping reels. Our soundtrack is pure 70s funk and is reminiscent of certain films you may have seen or perhaps heard about. If you’re looking for some action, there’s no better place than The Florida Keys & Key West and if you like to watch, check out our new spot.