“We are one” campaign brings visitors back to the Florida Keys

By Dorn Martell

A month ago we were dealing with the arrival of Hurricane Irma and now we are welcoming the arrival of visitors to The Florida Keys & Key West. We have received an outpouring of positive feedback for our new “We are one” television commercial as well as our radio campaign for the entire Florida Keys.

Hotels are filling up as soon as they come back online and we have seen our “We are one” message go viral on social media as well as in real life.

Though some areas in the Keys will take some time to get back to normal, the rate of recovery has been impressive. The resilience of the natural world can be seen in the green sprouts of the mangrove and buttonwood trees and the tenacity of the Keys people is visible everywhere you look. Come on down and see for yourself!

Sandy Tinsley recognized for major contributions to The Florida Keys & Key West

By John Underwood

Our very own CEO, Sandy Tinsley, was just recognized for her contributions to The Florida Keys tourism Industry by The Lodging Association of The Florida Keys & Key West on Friday night, at their annual awards banquet at the Pier House in Key West.

By unanimous vote, Sandy received the Margo Golan Community Service Award that recognizes leaders in the tourism industry who have made substantial contributions in the community. The recipients of this award have had a long-lasting, beneficial impact on The Florida Keys and are recognized for engaging in business or public affairs honestly and setting examples for others. Not only in tourism, but for making contributions that will be remembered and become a part of the history of the Keys.

Tinsley Advertising was awarded The Florida Keys & Key West tourism account for the Monroe County Tourist Development Council in 1986 and has maintained it for 30 years. Through recessions, storms and national disasters, the relationship has remained strong with successful marketing efforts that have not only yielded both the highest occupancy and average daily rates in the state, but also the top 10 in the country. Our campaigns have been recognized with numerous awards by travel industry leaders throughout the country. They have also been cited as successful tourism marketing case studies.

We are all very proud of Sandy, her leadership and our long-standing relationship with The Florida Keys & Key West.

The Lodging Association of The Florida Keys & Key West is the trade organization that represents the interests of the lodging industry in The Florida Keys. They represent more than 80% of all licensed lodging units throughout Key West and the rest of The Florida Keys. The membership primarily consists of Monroe County’s travel and tourism influencers including lodging owners and general managers throughout the destination.

Tinsley wins a “Henry” for Monroe County’s LGBT campaign.

By Dorn Martell

Henry Flagler would be proud and a little shocked if he were at the Governor’s Conference last week in Boca Raton. Tinsley was awarded the prestigious Henry Award for our ongoing LGBT campaign for The Florida Keys & Key West. The Flagler Awards, sponsored by Visit Florida, recognize outstanding tourism marketing and the vision, perseverance, imagination and commitment of the Florida pioneer Henry Flagler. The campaign is a multi media effort and the three ads that won are as follows:

“You’ll be up all night”, “Breakfast with Tiffany” and “Comfort zone”.



Tinsley also won three bronze Flaglers for other aspects of The Florida Keys & Key West advertising campaign.

“It is gratifying to know the TDC’s promotional efforts continue to be recognized as among the best in Florida,” said TDC Director Harold Wheeler. “But more importantly, they continue to produce measurable results in maintaining a sustainable visitor industry for The Florida Keys.”

We are very honored to add another Henry to our large collection and we continue to be grateful to the Monroe County TDC for having the vision and spirit that allows us to do work that is fun and effective.