June 16, 2010 In Tinsley Blog

Ads on iPad Perform Six Times Better Than on Desktop

by Gio Gutierrez

A recent study of rich media ads from textPlus, pointRoll and AdMarvel found, in the first four weeks of the iPad’s release, ad interaction times were 30 seconds, ad interaction rates range from .9 to 1/5% (6X higher than desktop ads) and 67% of users who viewed the ads’ video component watch all the way though as compared to 53% for the desktop.

Granted, some of this is likely due to novelty but if these numbers hold, there will be some willing iPad advertisers out there.

February 24, 2010 In Tinsley Blog

Measuring Tweets

by Gio Gutierrez

Latest stats from the Twitter Blog:

As a member of the Twitter analytics team, part of my job is to measure and understand growth. The graph above tells a story of how we’ve grown over the past three years in terms of number of tweets created per day. Please note that tweets from accounts identified as spam have been removed so the counts in this chart do not include spam.

Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second. (Yes, we have TPS reports.)

Tweet deliveries are a much higher number because once created, tweets must be delivered to multiple followers. Then there’s search and so many other ways to measure and understand growth across this information network. Tweets per day is just one number to think about. We’ll make time to share more information so please stay tuned.

July 8, 2009 In Tinsley Blog

Michael Jackson’s Greatest Hits

by Gio Gutierrez

MJ’s memorial service will no doubt go on as one of the most watched web events ever. Facebook, UStream, CNN, MySpace, Hulu and more offered live streams and here are the numbers.

CNN:
72 million page views
10.8 million unique visitors
8.9 million live video streams

Ustream:
4.6 million total streams
1.6 million total unique visitors
12,000 messages per minute sent through chat/Ustream’s Social Stream

Facebook:
733,000 status updates
759,000 Facebook users viewing broadcast
6,000 updates/minute at the peak

E! Online:
9,000 status updates
87,000 Facebook users viewing broadcast

ABC:
48,000 status updates
97,000 Facebook users viewing broadcast

MTV:
5,000 status updates
21,000 Facebook users viewing broadcast

Very impressive numbers to be sure, but they don’t surpass those of President Obama’s inauguration, which was the last web event to draw this much attention from the social web. During the inauguration, the CNN/Facebook live stream drew 13.9 million live streams between 6 AM and 11:45 AM ET, with millions more during the course of the day, and a peak of 1.3 million concurrent streams.

April 16, 2009 In Tinsley Blog

Twitter is more popular than Britney

Twitter keeps growing faster each day… Comscore just released its March metrics and estimates that Twitter grew 131% since February to 9.3 million viewers. To give a sense of the type of growth, here is the month-to-month growth in U.S. unique visitors so far this year:

March, 2009: 131%
February, 2009: 55%
January, 2009: 33%

It’s so popular that “Twitter” surpassed “Britney” a few months ago and is even slightly ahead of “Obama” according to Google Trends.