Advertisers Happy With Results of Apple’s iAd Program

by Gio Gutierrez Advertisers are pleased with iAd's performance, noting the level of engagement for users and their willingness to revisit ads multiple times, aiding in brand awareness. Rob Master, the North American media director for Unilever, which put out one of the first iAds for its

The Supreme Court And Media Cost

by Scott Sussman In a 5-4 Supreme Court ruling last week, corporations will now be allowed to contribute unlimited funds to political campaigns. Corporations can also run their own political ads for the candidate they support. No matter what your personal belief is on this issue,