Ads on iPad Perform Six Times Better Than on Desktop

by Gio Gutierrez A recent study of rich media ads from textPlus, pointRoll and AdMarvel found, in the first four weeks of the iPad's release, ad interaction times were 30 seconds, ad interaction rates range from .9 to 1/5% (6X higher than desktop ads) and 67%

Apple’s iAd Mobile Advertising

by Gio Gutierrez Apple is set to deliver a mobile ad platform by the name if iAd to one billion devices (iPhones, iPads and iPod touches). This ad platform isn't just banners and text links. It is robust brand advertising that is as fully functional as

Digital Detritus

by Dorn Martell We have a room at our agency filled with fairly new, obsolete electronic devices. It seems that we live in an age of almost immediate obsolescence. There are monitors that cost more to ship than they are worth. Printers that are cheaper to