By Dorn Martell
Can furniture be a part of your family and a memorable part of your life?
That’s the theme of our new spot for City Furniture called “Build a Life”.
This spot is built around the premise that it’s not too much to ask for your kids’ bedroom furniture to survive childhood or for a couch to last long enough to go out of style. In this spot we talk about quality and value and remind viewers that some of the most memorable moments in life took place in Dad’s favorite chair, jumping on your bed or with your family gathered around the dining room table.
Our strategy of “humanizing” City Furniture is really beginning to get noticed throughout their Florida markets and we’ve received many compliments on the transformation of this local icon. More new spots to come. Stay tuned.