Keys Commuter Train Campaign

by Eric Gitlin

The Florida Keys and Key West is making a huge impact on commuters in the Metro New York area. Besides television, newspaper and online, a two-month commuter train campaign is stopping riders in their tracks. Car Cards displayed in nearly every train in New Jersey, Westchester and Long Island remind weary riders of the beauty and serenity of The Florida Keys. With over 2,800 cards displayed, this campaign is reaching affluent suburban commuters as they travel to and from NYC. This campaign, which began at the end of December, was perfectly timed to coincide with a snow storm and unusually frigid temperatures.

There’s no app for this. Florida Keys campaign spoofs app-mania.

by Mark Slatko

“Real experiences are always worth more.” So goes the premise and promise behind our new ad campaign for The Florida Keys and Key West. Spoofing the omnipresent iPhone app spots with their endless variety of apps, we seized the opportunity to demonstrate how the beautiful, natural and personal moments in The Florida Keys can’t be digitized and stuffed into a handheld mobile device. Showing breathtaking footage throughout The Keys, the TV claims, “There’s no app for this…there’s no app for this…and there’s definitely no app for this” – the latter referring to one of the Florida Keys’ celebrated sunsets. The spot will launch on the web this month and segue into national media in January, reinforced by a national print campaign. We’re even launching a “No app” app to use on your actual iPhone. The Monroe County Tourist Development Council considered a couple of approaches for their winter season and determined that the “No app” concept was the most contemporary and thought provoking. Look for it online beginning next week.

Nova’s brand campaign was just recognized in two major awards competitions.

The Admissions Advertising Awards, the largest educational awards competition in the U.S. and The American Advertising Federation’s Addy Awards, the ad industry’s highly-respected creative shootout, issued top citations to NSU in multiple categories including Best of Show.

The Admissions Advertising Awards criteria is based on both marketing results and creative excellence and Addy’s are bestowed for the most compelling and creative advertising.NSU’s new campaign won a total of 12 distinctions including Best of Show in the Admissions Advertising Awards which included over 2,000 entries from over 1,000 institutions from all 50 states and several foreign countries.

Five NSU awards were garnered in this year’s Addy Awards Miami event which recognized the best work for top brands including Fortune 500 firms.

The list of awards follows:

12 awards for NSU in 23rd Annual Admissions Awards Competition in Atlanta; also won Best of Show for “Total Advertising Undergraduate/Graduate”:

  • Nova Southeastern University Gold TV Ad/Series Undergrad/Grad
  • Nova Southeastern University Gold Radio Ad/Series “Tallest Man/Road Trip/Glass Ceiling”
  • Nova Southeastern University Gold Tot Recruitment Pkg Your Future. Your Terms.
  • Nova Southeastern University Gold Magazine Ad/Single “Radio X”
  • Nova Southeastern University Bronze Brochure Admissions Brochure
  • Nova Southeastern University Silver New Media Your Future. Your Terms.
  • Nova Southeastern University Silver Total Ad Campaign Your Future. Your Terms.
  • Nova Southeastern University Silver Magazine Ad/Series “Business Degree/Brilliant Decision/Radio X”
  • Nova Southeastern University Bronze Newspaper Ad/Single “Making Waves”
  • Nova Southeastern University Merit Logo/Letterhead Your Future. Your Terms.
  • Nova Southeastern University Merit Newspaper Ad/Series “Crank It Up/Great Place to Find Yourself”
  • Nova Southeastern University Merit Newspaper Ad/Single “Crank Up Your Future”

5 Awards for NSU in American Advertising Federation 2008 Addy Awards:

  • Nova Southeastern University Gold Newspaper Nova Campaign
  • Nova Southeastern University Silver Full Page Color “Blaze New Trails”
  • Nova Southeastern University Silver Full Page Color “Make Waves”
  • Nova Southeastern University Silver Full Page Color “Crank Up Future”
  • Nova Southeastern University Silver Radio “Blues Festival”