Advertisers Happy With Results of Apple’s iAd Program

by Gio Gutierrez Advertisers are pleased with iAd's performance, noting the level of engagement for users and their willingness to revisit ads multiple times, aiding in brand awareness. Rob Master, the North American media director for Unilever, which put out one of the first iAds for its

Ads on iPad Perform Six Times Better Than on Desktop

by Gio Gutierrez A recent study of rich media ads from textPlus, pointRoll and AdMarvel found, in the first four weeks of the iPad's release, ad interaction times were 30 seconds, ad interaction rates range from .9 to 1/5% (6X higher than desktop ads) and 67%

Apple’s iAd Mobile Advertising

by Gio Gutierrez Apple is set to deliver a mobile ad platform by the name if iAd to one billion devices (iPhones, iPads and iPod touches). This ad platform isn't just banners and text links. It is robust brand advertising that is as fully functional as