Ads on iPad Perform Six Times Better Than on Desktop

by Gio Gutierrez A recent study of rich media ads from textPlus, pointRoll and AdMarvel found, in the first four weeks of the iPad's release, ad interaction times were 30 seconds, ad interaction rates range from .9 to 1/5% (6X higher than desktop ads) and 67%

Conde Nast Brings Titles to iPhone

by Gio Gutierrez Mega publisher Conde Nast is now taking steps in embracing this digital age of ours with electronic versions of its most popular titles for the iPhone. The first magazine will be GQ this December priced at 2.99 vs the 4.99 cost of the