New 2011 TV Spots for Key West

by Dorn Martell

We are pleased to announce the launch of a three spot package for Key West. The first commercial “Close to Perfect” highlights the unique attractions, water activities and music scene in Key West. The second spot “Basics” showcases Key West’s amazing cuisine and accommodations in a tropical island setting. And the third “Out Before It Was In” is a groundbreaking spot that targets gay, lesbian, bi and transgender travelers. This package of commercials is designed to showcase the natural beauty of Key West, its man made treasures and its spirit of diversity and inclusion. Our theme line “Close to Perfect. Far from Normal” highlights the fact that this ain’t Kansas, Toto. The spots were created in collaboration with One World Productions and Audacity Recording. “These spots are not only beautiful and effective, they show how the fourth penny of the tourist tax allows us to produce quality television for Key West.” said Jon Allen, DAC 1 (Key West) Chairman.

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  • C. Hill

    February 6, 2011 at 8:21 pm

    Out Before it was In. I am pleased & impressed with the courage it takes to put an ad like this up. And I am most pleased that you are creating an atmosphere of tolerance in advertising. (I also happen to love Key West, and have for several decades).

    Thank you.

  • Paula Landry

    February 6, 2011 at 8:44 pm

    All I can say is thank you thank you for welcoming all people I am the mother of a wonderful lesbain and am glad to see that you made a tastfull comercial embracing all I wish other communities would follow your lead thanks so much

  • D.Mina Falciani

    January 15, 2012 at 12:18 pm

    Your Key West ads caught my attention IMMEDIATELY. TV was just on in the background on a Sunday morning. then, BAM: beautiful visuals, a sultry male voice & I fell back in love with the town I’m living in. Thanks!

  • Bev Morrison

    February 9, 2014 at 6:50 am

    What is the music played as background to the “Happiness” spot? I recognize it as an instrumental “oldie”, say, form the 60’s. But I’d like to know exactly what the song is. Thanks very much.
    Bev M.