Our new spot just broke in Miami targeting the ubiquitous urban condo dweller. The condo market has grown exponentially over the last several years and our new commercial uses a smooth EDM vibe and contemporary styling to sell City Furniture’s Viceroy Collection. Viceroy is a collection of pieces offering clean minimalist designs that fit in perfectly with today’s “downtown” scene. This spot is part of a four year re-branding effort that has been very successful. In a marketplace where sales at most home furnishing stores have remained flat, City Furniture has enjoyed double digit increases in same-store sales. Our efforts have also transformed the brand image from a “local” furniture store (formerly Waterbed City) to a national level and “higher end customers” are now flocking to more expensive brands like Bernhardt. Our campaign has won awards and driven sales – the ultimate test of a campaign’s performance.
October 4, 2013 In Retail