Tinsley and The Florida Keys Recognized with Top Honors at The Florida Governor’s Conference

By John Underwood

We are excited to announce that Tinsley Advertising came home from the 2022 Annual Governor’s Conference on Tourism with several awards.
Held at the Boca Raton Resort & Club on Wednesday, September 7th. Once again, this year’s Flagler Awards attracted diverse entries from Florida’s tourism
partners of all sizes including the large Destination Marketing Organizations within the state.We are proud to have taken home a total of four (4) Flagler Awards for our creative work for
The Florida Keys & Key West.

Tinsley’s awards included two (2) Henrys (the top honor) for Print Advertising and Digital/Internet
Marketing (a content module with Conde Nast Traveler) and two (2) additional Flagler Awards for Out-of-Home and Print Advertising.Every year, Visit Florida honors many of the countless individuals and organizations that help maintain and improve Florida’s position as one of the world’s most popular travel destinations.
While it’s an honor to be recognized for the success of our efforts, we are especially grateful for our
partnership with The Florida Keys & Key West.

Congratulations to our team and our partners in The Florida Keys & Key West!

TINSLEY AND CORAL RESTORATION FOUNDATION SET NEW FUNDRAISING RECORDS

By Dorn Martell

We live in an interconnected world. The more we learned about the role that coral reef ecosystems played in the overall health of our planet we knew we had to get involved. Tinsley and Coral Restoration Foundation™ have worked together for several years raising awareness about the threats that coral reefs are facing, not only in The Florida Keys, but around the world. This year we are happy to report that not only are the coral communities improving and spawning new coral our fundraising efforts were the most successful in the history of the organization.

We created a series of posts on Facebook and Instagram that lead up to Giving Tuesday. We tracked each post for effectiveness and saw that our videos outperformed our still posts by a considerable margin. All our efforts lead to a strong push to hit that DONATE button on the global day of giving.

Tinsley also created a long-form film that ran on YouTube and was the main sales tool at their annual Gala. Giving Tuesday and the Gala raised more money than any other promotions in the history of the organization.

“Tinsley has been a consistent supporter of Coral Restoration Foundation™ since 2019, lending their advertising savvy to the mission to restore Florida’s Coral Reef. Thanks to their donated expertise, our Giving Tuesday campaign has grown year over year. In 2021, we raised more than twice as much as we raised in 2020, and far exceeding our previous fundraising records for the global day of giving. This success was in no small part due to the extraordinary assets that the Tinsley team put together for us. We are still crunching numbers, but the gala was a huge success – far and away our best one yet. Thank you and Tinsley again for the fantastic video! “We are so grateful and look forward to continuing to build on this wonderful relationship,” said Martha Roeseler, CRF™ Chief Development Officer.

We look forward to the continuing success of Coral Restoration Foundation™ and we believe that giving back defines who we are as a company.

TINSLEY LAUNCHES NEW VIDEOS FOR THE FLORIDA KEYS

by Dorn Martell

New videos for The Florida Keys & Key West launched January 10th promoting eco-tourism and wide-open spaces. The three new videos “Slice of Heaven”, “Find your way” and “Wonders of the world” all embrace the brand pillars of The Keys: Sustainability, Diversity and Geo-tourism. Slice of Heaven promotes the vast expanses of The Keys and shows viewers that there is a perfect spot, just for them. Find your way reminds us of the healing powers of nature and the natural escapes in The Florida Keys. Wonders of the world reveals the world-class destinations and treasures within The Florida Keys.

The new videos were shot throughout The Keys from the Everglades to the Dry Tortugas with local and national crews and talent. We shot with underwater specialists as well as nature experts, delivering a stunning array of breathtaking natural moments.