The Florida Keys & Key West remains “Unaffected”
by Uly Busch
The Florida Keys and Key West has launched a new TV spot aimed at allaying visitors concerns about the oil spill in the Gulf. The spot was created by Tinsley Advertising in Miami and shows the clear, pristine waters and laid-back atmosphere the Keys are famous for. The copy shows us the two definitions of the word “Unaffected”; 1. Not changed or modified and 2. Genuine or unpretentious. Both definitions are perfect descriptions of the Keys. Then the voice over tells us “No matter what goes on in the rest of the world the Keys will always be unaffected”. The message is clear; nothing can change the sincere, unpretentious nature of The Florida Keys and Key West. That’s the biggest reason this quirky destination has been attracting vacationers for years and will continue to do so forever.