Smooth Sailing in a Rough Travel Market

by John Underwood

The Florida Keys & Key West continue to see occupancy rate increases despite the tough times in the current travel market. According to Smith Travel Research, The Keys have seen a boost in occupancy rates for 2009 at 70.3%. In fact, the destination was the only Florida travel market to show an increase for the year. The Keys also had the highest average daily rate in the state ($171.51) and the highest RevPar (revenue per available room). This is great news for both Tinsley Advertising and The Florida Keys & Key West. A desirable destination, a true partnership and unique & innovative marketing make a great mix for a successful tourism campaign. One that has won numerous awards and that we are proud to represent. See Smith Travel Research stats below: