Miami Children’s Hospital “Perfect Fit” Campaign wins Best of Show.

By Rick Balter

In today’s announcement of winners by the Healthcare Marketing Report of their prestigious 27th Annual Healthcare Advertising Awards, Tinsley Advertising’s “Perfect Fit” campaign for Miami Children’s Hospital captured Best of Show. With over 4,000 entries received in this year’s competition, and as the largest healthcare advertising awards competition, we take great pride in being only 1 of 16 recognized entries. The campaign also garnered a Gold in the category of Total Campaign with Television.

The 27th Annual Healthcare Advertising Awards are awarded by a national panel of judges who were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The judges recognized sixteen entrants with the Best of Show designation, for their overall excellence and breakthrough advertising production.

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.

Since its inception, the “Perfect Fit” Campaign has been recognized by others as well, including:

  • The 2009 Aster Awards for its Newspaper Advertising series
  • The Florida Hospital Association 2009 Mark of Excellence Award for its TV Campaign
  • The 2009 Addys for the TV Campaign and Annual Report

We’re especially proud of the work we’ve accomplished with our partners at MCH. In addition to the many accolades received from the Advertising and Healthcare communities, this campaign has been acknowledged as being instrumental in increasing the Hospital’s Market Share to the highest level in its 60 year history.