Keys Commuter Train Campaign
by Eric Gitlin
The Florida Keys and Key West is making a huge impact on commuters in the Metro New York area. Besides television, newspaper and online, a two-month commuter train campaign is stopping riders in their tracks. Car Cards displayed in nearly every train in New Jersey, Westchester and Long Island remind weary riders of the beauty and serenity of The Florida Keys. With over 2,800 cards displayed, this campaign is reaching affluent suburban commuters as they travel to and from NYC. This campaign, which began at the end of December, was perfectly timed to coincide with a snow storm and unusually frigid temperatures.