VP, ASSOCIATE MEDIA DIRECTOR
A veteran of the Madison Avenue rat race, Eric escaped from New York and showed up on our doorstep 26 years ago, and he’s been here ever since. (Well, except for an extraordinarily brief stop at “the-Agency-which-must-not-be-named.”) But Eric left us on good terms so the only thing we could do was say “we told you so” and welcome him back home again. Eric has spent more than 20 years buying and developing media plans for The Florida Keys, and has worked on a spectrum of other accounts including toy giants Hasbro, Milton Bradley and Parker Brothers. Media reps know that when they sit down to negotiate with Eric, he’s not playing games. Although he’s a seasoned veteran of the traditional media world, he’s also an expert in new and emerging media, too.