Tinsley Creates New Keys Co-op Website
By ROB BUSWEILER Free Press Staff
Cooperative advertising with the Monroe County Tourist Development Council has been made a little bit easier.
TDC officials met with members of the Middle and Lower Keys District Advisory Council on Tuesday and Wednesday this week to unveil the new Web site that allows private businesses to piggyback on national and international advertising campaigns. The county’s promotional materials are handled by Tinsley Advertising.
Businesses can get started on the process by going online to www.keysco-op.tinsley.com.
The new Web site allows for businesses to pay for placement in the ad campaigns handled by Tinsley online. The Web site lays out the rates and placement dates for the separate campaigns.
“This streamlined a lot of things,” said Tinsley Account Executive Sharon Joseph.
Businesses can submit their desired ad copy and payment information on one form. The private business information is then placed below the main artwork from the TDC ad. Officials from Tinsley said it gives the small private businesses a national presence at a fraction of the cost.
Tinsley execs also laid out a video presentation that showcased some of their upcoming targets for this year’s advertising campaign.
Those targets included trying to reach the traditional niche markets that the Keys have been successful with in years past, such as families, scuba divers, fishermen and the wedding crowd.
One of the new additions to the market grab is Tinsley’s attempt to try and reach eco-friendly tourists. The video displayed a new television advertisement focused on attracting “green” tourists, which showcased visitors using bicycles and kayaks to get around, in addition to those enjoying the coral reef.
“The ads are very catchy,” said Middle Keys DAC Board Member Vicki Tashian.
The DACs and the TDC have already committed to upping advertising budgets this year, with a greater focus on an internet presence.