Rainforest Flow empowers indigenous people by promoting health, education and community organization so they can flourish within their traditional homelands and way of life. They work to promote an exchange of knowledge among indigenous villages that enables individuals, communities, and inter-community organizations to defend their lands and traditions from outside economic interests, encroachment and cultural erosion.
CHALLENGE
To establish RainforestFlow as a credible, relevant charity that is different from government-based organizations and to stand out without celebrity endorsers.
STRATEGY
Our strategy for RainforestFlow began with a recommended name change from House of the Children, an new logo, website, film and e blast program based on a simple premise: The best way to protect the rainforest is to empower the people of the rainforest with clean water and sustainability.
RESULTS
• Increased annual contributions 4 years in a row
• Project expanded beyond initial villages
• Logo and film awarded Gold by the American Advertising Federation
