Since 1928, a select group of Florida’s finest have enjoyed the privacy and exclusivity of Ponte Vedra Inn & Club and its Five Diamond amenities. Along with the Lodge & Club Ponte Vedra Beach, they not only share the last stretch of Florida’s widest and most private beach, they also share 36 holes on some of the best golf courses in America. Fine dining, tennis and water-sports are complimented by The Spa, one of the finest in Florida.
CHALLENGE
Though Ponte Vedra is well known to the high-end traveler in Jacksonville, it is virtually unknown in the rest of the state and in the important feeder market of Atlanta. They had previously only run ads in traditional newspaper and magazines and needed a better presence in digital and on television.
SOLUTION
Ponte Vedra had committed to a multi-million dollar renovation and needed new imagery to sell these innovations. Then COVID-19 hit and everything shut down. Tinsley managed to produce an ambitious still photography and video shoot that was COVID compliant in the middle of the pandemic when the property was running at limited capacity. These videos and digital assets will run in new markets and will even have a significant presence on television in the Atlanta Market.
RESULTS
Media will begin running in Q1 of 2021
