Karisma Hotels & Resorts (Karisma) is a renowned leader in hospitality management, operating a premier collection of award-winning properties in some of the world’s most desirable destinations, including Mexico, Jamaica, Dominican Republic, Colombia, Croatia and Serbia.
BACKGROUND
Karisma Hotels and Resorts is a collection of all-inclusive, luxury resorts and hotels located in some of the world’s most desirable destinations like; Mexico, Jamaica, The Dominican Republic, Columbia, Croatia and Serbia. Accommodations range from intimate urban retreats to opulent villas.
CHALLENGE
To position Karisma as a leader in the luxury, all-inclusive category and to promote a range of offerings, from adults only to family friendly resorts and hotels.
STRATEGY
To unify the diverse individual properties we used The Karisma Gourmet Inclusive Experience as the point of difference. All our efforts, across all platforms, combined gourmet cuisine with luxury accommodations in exotic and adventurous settings.
RESULTS
• Karisma experienced near capacity occupancy for it’s Mexico resorts
• Travel agents recommended Karisma properties in record numbers
• The Karisma brand expanded within Mexico and the Caribbean
• Our work won Gold Addys for logo design and Collateral pieces
El Dorado Brochure (click to open)
Karisma Hotels & Resorts Brand Standards (click to open)
