The legendary Cunard Line is one of the most famous cruise lines in history, known for its opulence and stellar reputation for luxury ocean travel on ships like Queen Mary, Caronia and Queen Elizabeth. Read Case Study
We targeted affluent, educated travelers with a developed taste for history and culture. Our team worked closely with Cunard’s marketing services division, the web site developer, tour operators and PR companies in both the United States and the United Kingdom.
We created image television, tactical print, travel industry promotions, on-line promotions, fleet-wide graphic standards and crafted the Cunard brand from the design of the tickets and gangways to catalogs and long form films.
And our work got results, winning awards from the American Advertising Federation and Communication Arts (in collaboration with the web team), and creating a renewed sense of pride among Cunard staff and crews. Queen Elizabeth 2 and Caronia had near-capacity sailings for the duration of their lives until the launch of Queen Mary 2.