At the tail end of Miami’s Urban Housing growth of the early 2000’s, Cabi Developers, began their second Miami venture in the soon to be emerging Brickell Center area. They quickly razed the the existing structure and excavated the entire city block in preparation. The developer soon learned how drastically the market had changed from what they had experienced at Everglades On The Bay. Read Case Study
CHALLENGE
Deliver prospects to the website to educate them about the project, its world renowned developer and the rebirth of the Brickell Center area amidst the implosion of the real estate market in Miami and buyers not responding to traditional advertising.
STRATEGY
Create an integrated campaign to attract U.S. and international clients to find out more on the Capital at Brickell website and to deliver these leads to the Sales team.
RESULTS
Electronic campaigns increased site visitation by an astounding 2380%. Increasing the projects international presence with over 2.5 million impressions and achieving over 11,000 site hits in 34 days, reaching prospects in over 50 countries worldwide.
