Keys Continue to Lead in State Tourism Performance Indicators

by John Underwood

For the fourth consecutive month, the Florida Keys & Key West led all Florida destinations in lodging occupancy and average daily rate, according to data released Wednesday by Smith Travel Research.

Keys occupancy was 68 percent and ADR was $141.46 for August.

Number two was Miami with 62.7 percent occupancy and $110.77 ADR.

Fort Lauderdale was third in occupancy at 58.4 percent and Fort Myers was third in ADR at $101.77.

Year-to-date, occupancy for the Keys was up 9.9 percent in August, while ADR was down 12 percent.

Tinsley implemented an additional media spend to promote the spring and summer business to the Keys. This spend included television, digital, magazine and newspaper in key in-state and “drive-down” markets. Samples of our summer advertising efforts below.