June 16, 2010
In
Tinsley Blog
Ads on iPad Perform Six Times Better Than on Desktop
by Gio Gutierrez A recent study of rich media ads from textPlus, pointRoll and AdMarvel found, in the first four weeks of the iPad's release, ad interaction times were 30 seconds, ad interaction rates range from .9 to 1/5% (6X higher than desktop ads) and 67%