Delicious Adventure

New TV Campaign for Azul Hotels by Karisma

Watching the sunrise over Mayan ruins at Tulum, swimming with blind catfish in a cenote, then retreating to a lavish resort in time for an amazing meal at Le Chique is our idea of a good time. That’s exactly how it all went down in Riviera Maya, Mexico, and we have the footage to prove it. Our new spot for Azul Hotels highlights the Karisma Gourmet Inclusive® Experience combined with the unforgettable adventures available to their guests. The soundtrack for this piece is “opera meets chill wave”. It is designed to attract a modern luxury traveler with a sense of adventure and a taste for gourmet cuisine.

The Gourmet Adventure – Tinsley launches new campaign for Karisma’s El Dorado Spa Resorts & Hotels

By Dorn Martell

Today’s luxury traveler is an elusive target. They aren’t as easy to spot as the top hat and white glove crowd once were. The luxury traveler of today is not only defined by income, but by lifestyle. And that lifestyle has evolved. That’s where Karisma Hotels & Resorts comes into the picture.

Karisma’s exclusive Gourmet Inclusive® concept recognizes that foodies are a huge part of high-end travel and gastronomic getaways are what they crave. Combined with unique adventures and cultural experiences, Karisma’s adults-only El Dorado Spa Resorts & Hotels deliver all that and more. And our new TV spot showcases this in a sophisticated and contemporary way.

The spot uses original music combined with culinary terms over lush resort images and various adventure experiences captured in the Riviera Maya region of Mexico. Horseback riding on a sugar sand beach and exploring the Mayan ruins at Tulum are married with amazing dishes prepared by some of the world’s finest chefs.

“Tinsley understands that the luxury traveler has seen it all, but this new campaign will show our target audience that you can have gourmet cuisine, superior service and exotic adventures in an unforgettable setting.” Said Mandy Chomat, VP Sales & Marketing.

The new spot begins airing in September. Watch for new work for Karisma by Tinsley including: print, trade show materials, web sites, and on-property merchandising coming soon.