Giovanny Gutierrez, Tinsley’s Director of Interactive, named one of Miami’s Best Dressed by Brickell Magazine.

By Rick Blitman

Admit it. When you think of web guys, you think of Comic Book Guy from “The Simpsons.” Doughy. Pasty. Greasy. Wedged into an ill-fitting Federal Boob Inspector t-shirt. But that picture’s not entirely accurate. First, because chances are you’ve never actually seen a web guy. They don’t get out much. And second, because you’ve obviously never met Giovanny Gutierrez. And that’s unlikely, because there’s nobody he doesn’t know. Gio may be the only web guy on earth who’s completely at home in public. He was social media before there was social media. Which explains why when he’s not helping to keep Tinsley on the cutting edge, he’s the life of every party he attends, pursuing his other passion, food. One accidental taste of a cheeseburger sent this lifelong Vegan spiraling into a hard core food frenzy of pickled duck tongue and spherification caviar…which led to the creation of his highly successful Chat Chow web series. And now he’s been named one of the most stylish men in Miami. But don’t worry. Gio still puts his pants on one leg at a time. They’re just better tailored than yours.

Gio - Miami Best Dressed

Thanks to all our partners for our great showing at the Awards shows.

By Dorn Martell

As many of you know, Tinsley and our clients have done extremely well at the Addys, The Advertising Admissions Awards (for College Marketing) and the Aster Awards (Health Care Marketing). The awards usually list the CD, AD, Copywriter and Producer, but without the talented people we work with, none of this would be possible. This includes directors, photographers, composers, actors, editors, crews and assistants. These people are not just suppliers to us, but partners who have as much invested in the outcome as we do. I would like to thank everyone who contributed to our success especially: Mike Neumann and Sung Hwang of One World Productions, John Martyn at Audacity Recording, Jeb Milne and the animators at WIT, Mateo Garcia, Sid Hoeltzell, Stephen Frink, Alan Maltz and Chris Irving at Ithink Studios.

 

We really appreciate all that you do for us and our clients.
Thank you

“Social” Interactive Web Banners from Digg & Facebook

by Gio Gutierrez

Facebook has a new feature that lets advertisers create special ads for their Pages and Events. The ads will appear just like other Facebook ads, but the users will be able to “Become a Fan” (if the ad is for a Page) or “RSVP” (if the ad is for an Event) directly from the ad. Furthermore, these ads also contain friend actions, which means that users will be able to see which friends are fans of the Page or attending the Event in question.

Digg also announced plans to roll out — Digg Ads. The sponsored content will look and feel similar to regular Digg content, but will be clearly marked as sponsored. It may link to stories, video trailers, independent product reviews – many of the same types of content you see on Digg every day. Digg Ads will give you more control over which advertisements are displayed on Digg. The more an ad is Dugg, the less the advertiser will have to pay. Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system. The goal here is to give advertisers a way to present content related to their brands and get immediate input on whether it’s relevant or not.

From a user perspective, I like the direction these companies are taking advertising. Digg and Facebook are making innovating ads like content on the site which makes it more meaningful to users. Here’s to digging and rsvp’ing in a web banner.