September 27, 2016 In Tinsley Blog

Tinsley wins again for The Florida Keys!

By John Underwood

At the 49th Annual Governor’s Conference on Tourism in Orlando, Tinsley received five Flagler awards for our creative work done to promote our partner, The Florida Keys & Key West. The annual Flagler Awards are named after developer and railroad pioneer Henry Flagler, and were established by Visit Florida in 2000 to recognize excellence in the Florida tourism marketing industry.

We won the Henry for our Direct Marketing efforts that was an electronic campaign targeting New Yorkers to come in the Fall. We also won four more Flagler awards in the following categories: Radio Advertising, Television Advertising, Mobile Marketing and Print Advertising.

“Tinsley and The Florida Keys & Key West have consistently won Henrys and multiple finalist awards each year since the inception of the competition 16 years ago,” said The Monroe County TDC Director, Harold Wheeler. Our marketing programs continue to be recognized as among the best in Florida, but even more important is the effectiveness in developing sustainable tourism for the Keys.”

Tinsley has also been named the official Agency of Record for The Florida Keys & Key West after an RFP and Creative presentation over the summer. Tinsley was honored to be retained by the Keys, an account Tinsley has grown since winning it in 1986. We continue to be proud of our partnership with The Florida Keys & Key West and the many successes we have shared-together.

Pictured from left to right: Ashley Miller, Senior AE; John Underwood CMO, Harold Wheeler, Monroe County TDC Marketing Director; Jessica Bennet, Monroe County TDC Research Director and; Eric Gitlin, Vice President, Associate Media Director.

Pictured from left to right: Ashley Miller, Senior AE; John Underwood CMO, Harold Wheeler, Monroe County TDC Marketing Director; Jessica Bennet, Monroe County TDC Research Director and; Eric Gitlin, Vice President, Associate Media Director.

October 1, 2014 In Tinsley Blog

Tinsley wins a “Henry” for Monroe County’s LGBT campaign.

By Dorn Martell

Henry Flagler would be proud and a little shocked if he were at the Governor’s Conference last week in Boca Raton. Tinsley was awarded the prestigious Henry Award for our ongoing LGBT campaign for The Florida Keys & Key West. The Flagler Awards, sponsored by Visit Florida, recognize outstanding tourism marketing and the vision, perseverance, imagination and commitment of the Florida pioneer Henry Flagler. The campaign is a multi media effort and the three ads that won are as follows:

“You’ll be up all night”, “Breakfast with Tiffany” and “Comfort zone”.

mctk-7250-juliancomfortzone
tiffany
up_all_night

 

Tinsley also won three bronze Flaglers for other aspects of The Florida Keys & Key West advertising campaign.

“It is gratifying to know the TDC’s promotional efforts continue to be recognized as among the best in Florida,” said TDC Director Harold Wheeler. “But more importantly, they continue to produce measurable results in maintaining a sustainable visitor industry for The Florida Keys.”

We are very honored to add another Henry to our large collection and we continue to be grateful to the Monroe County TDC for having the vision and spirit that allows us to do work that is fun and effective.

September 29, 2011 In Tinsley Blog

Tinsley and The Florida Keys & Key West Recognized for Outstanding Tourism Marketing

By Dorn Martell

We wouldn’t be lying if we said Henry Flagler hangs around our office. In fact we have a whole wall of “Henrys” and are pleased to announce that we just added three more to our collection.

Named for Henry Flagler, the Flagler Awards were established in 2000 to recognize outstanding tourism marketing in Florida and we are fortunate to have won every year since. In this year’s competition, we were finalists in four categories and won the top honor in three.

We won a Henry in the category of Resource/Promotional Material Consumer for our fabulous new LGBT Brochure, which compliments our Best of Show win at the Addys for our Gay and Lesbian marketing.

Our New York Transit poster campaign also won a Henry in the Out-Of-Home category for these memorable pieces: “You’re not a sardine, get out of this tin can”,
“Please step to the end of the line” and “Call in and say you caught something”.

For Print Advertising we won a Henry for these ads:
(For our fishermen) “Big eyes, full lips, drives men crazy. Angelina is that you?”
and “More fans than all of Facebook” (promoting our amazing reefs).

We also won Silver for our Direct Marketing pieces: “The Earth is your Recreational Vehicle”, and “There’s nothing like the end of the road to turn you around.”

We thank the Monroe County Tourist Development Council and its Director Harold Wheeler, for being great clients and allowing us to do the best tourism advertising around.

We’d also like to thank old Henry Flagler for building the railroad that connected the Keys to mainland America and brought paradise a little closer to home.

flaglers2011