January 12, 2011 In Tinsley Blog

New 2011 TV Spots for Key West

by Dorn Martell

We are pleased to announce the launch of a three spot package for Key West. The first commercial “Close to Perfect” highlights the unique attractions, water activities and music scene in Key West. The second spot “Basics” showcases Key West’s amazing cuisine and accommodations in a tropical island setting. And the third “Out Before It Was In” is a groundbreaking spot that targets gay, lesbian, bi and transgender travelers. This package of commercials is designed to showcase the natural beauty of Key West, its man made treasures and its spirit of diversity and inclusion. Our theme line “Close to Perfect. Far from Normal” highlights the fact that this ain’t Kansas, Toto. The spots were created in collaboration with One World Productions and Audacity Recording. “These spots are not only beautiful and effective, they show how the fourth penny of the tourist tax allows us to produce quality television for Key West.” said Jon Allen, DAC 1 (Key West) Chairman.

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October 1, 2010 In Tinsley Blog

Tinsley and The Florida Keys & Key West Win Top Tourism Marketing Awards

by Dorn Martell

We were honored to win 2 Henrys and a total of 7 finalist awards during the 11th Annual Flagler Awards ceremony (recognizing outstanding tourism marketing in the state of Florida). The Flagler Awards are organized by Visit Florida, they are named to honor the “vision, perseverance, imagination and commitment” of the late Florida pioneer Henry Flagler.

“Tinsley and the Keys have won at least one ‘Henry’ and have had multiple finalists awards each year since the inception of the Flagler’s competition,” said Monroe County Tourist Development Council (TDC) Director Harold Wheeler. “I am excited that the TDC’s advertising has been recognized as among the best in Florida.”

Our work for The Florida Keys & Key West continues to be recognized as not only the best in the state, but also among the best in the nation. We are proud of our stack of Henrys and Addys and look forward to a long, successful relationship with the TDC and all our friends in Monroe County.

July 23, 2010 In Tinsley Blog

The Florida Keys & Key West remains “Unaffected”

by Uly Busch

The Florida Keys and Key West has launched a new TV spot aimed at allaying visitors concerns about the oil spill in the Gulf. The spot was created by Tinsley Advertising in Miami and shows the clear, pristine waters and laid-back atmosphere the Keys are famous for. The copy shows us the two definitions of the word “Unaffected”; 1. Not changed or modified and 2. Genuine or unpretentious. Both definitions are perfect descriptions of the Keys. Then the voice over tells us “No matter what goes on in the rest of the world the Keys will always be unaffected”. The message is clear; nothing can change the sincere, unpretentious nature of The Florida Keys and Key West. That’s the biggest reason this quirky destination has been attracting vacationers for years and will continue to do so forever.

February 2, 2010 In Tinsley Blog

Smooth Sailing in a Rough Travel Market

by John Underwood

The Florida Keys & Key West continue to see occupancy rate increases despite the tough times in the current travel market. According to Smith Travel Research, The Keys have seen a boost in occupancy rates for 2009 at 70.3%. In fact, the destination was the only Florida travel market to show an increase for the year. The Keys also had the highest average daily rate in the state ($171.51) and the highest RevPar (revenue per available room). This is great news for both Tinsley Advertising and The Florida Keys & Key West. A desirable destination, a true partnership and unique & innovative marketing make a great mix for a successful tourism campaign. One that has won numerous awards and that we are proud to represent. See Smith Travel Research stats below:

 

Top Occupancy Occ 2009
Florida Keys 70.3
Miami-Hialeah, FL 65.2
Fort Lauderdale, FL 63.4
Orlando, FL 60.7
Top ADR ADR 2009
Florida Keys 171.51
Miami-Hialeah, FL 140.73
West Palm Beach-Boca Raton, FL 127.81
Fort Myers, FL 123.96

November 9, 2009 In Tinsley Blog

There’s no app for this. Florida Keys campaign spoofs app-mania.

by Mark Slatko

“Real experiences are always worth more.” So goes the premise and promise behind our new ad campaign for The Florida Keys and Key West. Spoofing the omnipresent iPhone app spots with their endless variety of apps, we seized the opportunity to demonstrate how the beautiful, natural and personal moments in The Florida Keys can’t be digitized and stuffed into a handheld mobile device. Showing breathtaking footage throughout The Keys, the TV claims, “There’s no app for this…there’s no app for this…and there’s definitely no app for this” – the latter referring to one of the Florida Keys’ celebrated sunsets. The spot will launch on the web this month and segue into national media in January, reinforced by a national print campaign. We’re even launching a “No app” app to use on your actual iPhone. The Monroe County Tourist Development Council considered a couple of approaches for their winter season and determined that the “No app” concept was the most contemporary and thought provoking. Look for it online beginning next week.

August 25, 2009 In Tinsley Blog

Flagler Awards 2009

by John Underwood

The Agency walked away tonight with three (3) Flagler Awards at the annual Governor’s Conference on Tourism held at The Fountainbleu Hotel. We were actually finalists in four categories and won the three below:

Radio: Tropical Storm Fay
TV: Go Green
Multicultural: The only time we’ll tell you to go straight and Flaming and Fabulous

About The Flagler Awards:
“The Flagler Awards were established by the Florida Commission on Tourism to recognize outstanding tourism marketing in Florida. Every year, the Flagler Awards honor many of the countless individuals and organizations that help sustain and improve Florida’s position as one of the world’s most popular travel destinations. It is a way to recognize the determined efforts of those who use their skill, resourcefulness, creativity and innovative spirit to market Florida to the world, and in doing so help ensure the continued success of the state’s most important industry.”

Thanks to ALL for their hard work. Harold and Rita Irwin (TDC Chair) were in attendance with Harold accepting the “Henrys”.

May 28, 2009 In Tinsley Blog

THE VANDENBERG IS SUNK!

By Dorn Martell

A red flare, a few puffs of smoke and a low rumble. Two minutes later the Hoyt S. Vandenberg slipped below the waves, seven miles off Key West. I was fortunate to be among a group of journalists from all over the world who were covering this historical event on Wednesday. The sinking went off without a hitch, with only one small delay – an endangered sea turtle was spotted in the area and the demolition crew had to wait until she was safely out of the way. It was in this spirit that the Vandenberg began her new career as an artificial reef in The Florida Keys National Marine Sanctuary. Her history included tracking spacecraft for NASA and monitoring missile launches during the Cold War. She even starred in the movie “Virus”. And though she went down in less than two minutes, it was really the result of 14 years of work that got her where she is today.
“Now it’s time to charter a dive boat and go see her” said Joe Weatherby, who was beaming as he jumped on to the Fury and met with reporters. This is a great addition to The Florida Keys Wreck Treck and will soon be home to everything from Goliath Grouper on the bottom to Sailfish and Marlin on top. Look out for new ads by Tinsley and The Monroe County Tourist Development Council (The Florida Keys & Key West) promoting diving on the second largest ship in the world that was intentionally sunk to become a living reef. To read more about the Vandenberg go to http://www.fla-keys.com/news/news.cfm?sid=7410

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