March 9, 2011 In Tinsley Blog

Nova Southeastern University Campaign Wins Best of Show for the Second Time

By Jim Flanagan

The 26th Annual Educational Advertising Awards, the largest academic ad awards competition in the U.S. awarded Tinsley and NSU a total of 16 distinctions plus Best of Show. In this year’s competition, Tinsley’s work for NSU went up against 2,500 entries from 1,000 institutions from all 50 states. The work represents an evolved, phase two effort designed to dovetail with NSU’s 2007 campaign launch which also won numerous awards plus a Best of Show.

Judges for the awards event consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.

Dave Dawson, Executive Director of University Relations for Nova Southeastern University http://www.nova.edu/ said “we’re honored that NSU has once again been recognized, validating the value of brand planning and consistency. It speaks to the huge effort invested by our advertising agency partner, Tinsley Advertising and the University’s marketing team, who collaborated to come up with a highly effective campaign.”

Dorn Martell, Tinsley’s EVP, Creative Director said “It’s a pretty tall order to create a campaign that resonates with undergrads, graduate students, faculty, parents and the Educational Advertising Awards as well. We’re very pleased that the NSU campaign has been recognized and that kids show up at events singing the song from the spots.”

The ongoing campaign is an integrated mix of media targeted against cross-generational audiences and is credited with having built awareness for NSU’s undergraduate and graduate programs while driving enrollments in Florida and beyond.

April 12, 2010 In Tinsley Blog

Thanks to all our partners for our great showing at the Awards shows.

By Dorn Martell

As many of you know, Tinsley and our clients have done extremely well at the Addys, The Advertising Admissions Awards (for College Marketing) and the Aster Awards (Health Care Marketing). The awards usually list the CD, AD, Copywriter and Producer, but without the talented people we work with, none of this would be possible. This includes directors, photographers, composers, actors, editors, crews and assistants. These people are not just suppliers to us, but partners who have as much invested in the outcome as we do. I would like to thank everyone who contributed to our success especially: Mike Neumann and Sung Hwang of One World Productions, John Martyn at Audacity Recording, Jeb Milne and the animators at WIT, Mateo Garcia, Sid Hoeltzell, Stephen Frink, Alan Maltz and Chris Irving at Ithink Studios.

 

We really appreciate all that you do for us and our clients.
Thank you