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Tinsley began as agency of record for the Florida Keys & Key West in 1986, and it has become a textbook case for successful destination marketing ever since. The Keys are made up of five distinct districts (Key Largo, Islamorada, Marathon, Big Pine Key & The Lower Keys and Key West). The account is also advised by the cultural, diving and fishing umbrella committees. Our job was to promote The Keys as a whole, as well as the five districts and the three umbrellas.